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Report: Apple's AI Strategy Could Finally Pay Off in 2026
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
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Apple Teases 'Something Big' Coming Soon to Apple Fitness+
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
Something Big is Coming to Apple Fitness+
The Countdown Begins. Apple Fitness+ 2026 is Almost Here
2026 Plans Still Under ...
Hands-On With a Rough iPhone Fold Mockup
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones.
Subscribe to the MacRumors YouTube channel for more ...
Where's the New Apple TV?
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging.
There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
iPhone 18 Pro Launching Next Year With These 12 New Features
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
iOS 26.2 Adds These 8 New Features to Your iPhone
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Samsung's Year End Sale Introduces Major Discounts on Popular Monitors and TVs
Samsung kicked off a new end-of-the-year sale this week, introducing great deals on monitors, TVs, Galaxy smartphones, and home appliances. Many of these deals are the exact same all-time low prices we tracked during Black Friday and Cyber Monday.
Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
The 5 Most Important Apple Software Features Introduced This Year
2025 was a significant year of advancement for Apple's software, with a noticeable focus on visual design, productivity, and communication.
While Apple introduced and continued to iterate on a wide range of features throughout the year, several additions stood out for their scope and practical impact across multiple devices. As the year comes to an end, these five new features provide a...
Top Rated Comments
313 months ago
what if it's not a computer?
Ever since Apple released the iPod, I've been wondering if they're still going to be a personal computer company. Actual quote from Steve "We're going to juice the Mac for all it's worth, then get onto the next big thing." Let's hope so; I for one am tired of Apple coming out with over-priced, over-hyped products like the cube that outperform their windoze competitors by a slim margin. I love the Mac, but at the present rate, it seems Apple's products will never go beyond cult status. In order to survive, Apple needs to do something radical to differentiate themselves from the other PC companies like Compaq, HP, and Dell. Perhaps the new release on January 7 will break away from the lines of traditional computing that requires a keyboard, mouse, and monitor.
Ever since Apple released the iPod, I've been wondering if they're still going to be a personal computer company. Actual quote from Steve "We're going to juice the Mac for all it's worth, then get onto the next big thing." Let's hope so; I for one am tired of Apple coming out with over-priced, over-hyped products like the cube that outperform their windoze competitors by a slim margin. I love the Mac, but at the present rate, it seems Apple's products will never go beyond cult status. In order to survive, Apple needs to do something radical to differentiate themselves from the other PC companies like Compaq, HP, and Dell. Perhaps the new release on January 7 will break away from the lines of traditional computing that requires a keyboard, mouse, and monitor.
