It's like a backstage pass to the future.
On Apple.com
Popular Stories
Apple Just Made an Extremely Rare Product Announcement
The new Mac mini and Mac Studio models unveiled by Apple this week are the company's first new Macs announced in August since 2020.
It is extremely rare for Apple to announce new products of any kind in August, excluding smaller things like new color options and accessories.
As mentioned, Apple's last notable August product announcement was in 2020, when it updated the 27-inch iMac and a...
Read Full Article
Apple Event Announced for September 9: 'Surprise and Shine'
Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. The event will begin at 10:00 a.m. Pacific Time, with select members of the media invited to attend.
Subscribe to the MacRumors YouTube channel for more videos.
The September 2026 iPhone event will see Apple announce the iPhone 18 Pro, the iPhone 18 Pro Max, and the ...
Apple Event: Six New Products to Expect on September 9
Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.
Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without...
Top Rated Comments
322 months ago
what if it's not a computer?
Ever since Apple released the iPod, I've been wondering if they're still going to be a personal computer company. Actual quote from Steve "We're going to juice the Mac for all it's worth, then get onto the next big thing." Let's hope so; I for one am tired of Apple coming out with over-priced, over-hyped products like the cube that outperform their windoze competitors by a slim margin. I love the Mac, but at the present rate, it seems Apple's products will never go beyond cult status. In order to survive, Apple needs to do something radical to differentiate themselves from the other PC companies like Compaq, HP, and Dell. Perhaps the new release on January 7 will break away from the lines of traditional computing that requires a keyboard, mouse, and monitor.
Ever since Apple released the iPod, I've been wondering if they're still going to be a personal computer company. Actual quote from Steve "We're going to juice the Mac for all it's worth, then get onto the next big thing." Let's hope so; I for one am tired of Apple coming out with over-priced, over-hyped products like the cube that outperform their windoze competitors by a slim margin. I love the Mac, but at the present rate, it seems Apple's products will never go beyond cult status. In order to survive, Apple needs to do something radical to differentiate themselves from the other PC companies like Compaq, HP, and Dell. Perhaps the new release on January 7 will break away from the lines of traditional computing that requires a keyboard, mouse, and monitor.
