Backstage Pass - MacRumors
Skip to Content

Popular Stories

Apple Watch Ultra 2 Black Titanium

New Apple Watch Series 12 and Apple Watch Ultra 4 Features Revealed

Sunday August 30, 2026 7:54 am PDT by
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. ...
Mac mini vs Studio Feature Sans Text 1

Apple Caught Off Guard by AI Demand for Mac Mini and Mac Studio

Sunday August 30, 2026 8:52 am PDT by
Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information. Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The...
Apple Surprise Shine

Apple Event: Six New Products to Expect on September 9

Thursday August 27, 2026 8:00 am PDT by
Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more. Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without...

Top Rated Comments

322 months ago
what if it's not a computer?

Ever since Apple released the iPod, I've been wondering if they're still going to be a personal computer company. Actual quote from Steve "We're going to juice the Mac for all it's worth, then get onto the next big thing." Let's hope so; I for one am tired of Apple coming out with over-priced, over-hyped products like the cube that outperform their windoze competitors by a slim margin. I love the Mac, but at the present rate, it seems Apple's products will never go beyond cult status. In order to survive, Apple needs to do something radical to differentiate themselves from the other PC companies like Compaq, HP, and Dell. Perhaps the new release on January 7 will break away from the lines of traditional computing that requires a keyboard, mouse, and monitor.
Score: 1 Votes (Like | Disagree)