The Keynote In The Apple Store

Macrumors man-in-the-field, Michael Wallace, was able to attend the 9am viewing of the Macworld NY keynote at the Tysons Corner Apple Store (McLean, VA), and has provided a brief report with a few shots of the action:

I arrived at Tysons Corner early, at about 7:10am, in hopes of getting a spot in the Apple Store (capacity: 80) to watch the keynote via satellite on their 10' screen. Walking up to the front of the store, I was met by 5 Mac fans, making the beginnings of a line. A high school kid was there with his TiPowerBook, showing off some video he'd shot in iMovie. It seems we'd all overestimated the size of the crowd that would gather--by 8:55, when we were let into the store, there were about 40-50 people in line, many times fewer than those who had assembled to see the store's grand opening the month before.


Upon entering the store, people quickly filled the smallish theatre area, the Apple Store employees providing many stools for those unseated. The keynote soon began and Steve appeared, greeted by much applause--there was much applause throughout the keynote from this diehard crowd. People trickled in through most of the expo, though I didn't get a final ballpark count. The crowd seemed pleased with what they saw, a notable exception being their unfulfilled expectations of new, flat-panel iMacs.


After the show ended (the satellite feed was cut at 11 sharp, just shy of the end of the keynote) people milled about the store and I noticed a number of people madly placing on-line orders for build-to-order machines, using the in-store, Airport-connected Macs. Sadly, we were told that we would have to wait until the next day to see the new machines in the store. On the whole, it was a great experience. Next time though, I might not show up quite so early...




Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
fortnite apple logo 2

Epic Resubmits Fortnite to U.S. App Store After Not Hearing From Apple for 120+ Hours

Wednesday May 14, 2025 1:01 pm PDT by
On Friday, Epic Games submitted Fortnite to the U.S. App Store, and since then, we've been waiting to see if Apple would approve the game and allow it back on the iPhone and the iPad. There's been no word from Apple so far, but Epic Games opted to pull its first App Store review request, and has now resubmitted Fortnite. Fortnite leaker Shiina shared the news, with the information reposted by...