MPEG-4 for Streaming Media?
The cable industry seems to be rallying towards MPEG-4 as a standard for streaming media, "[leaving] the holy war among RealPlayer, Windows Media Player and [Apple's] QuickTime behind" according to this eetimes.com article.
While this may affect Apple and these other companies... the most interesting part of this article is the description how MPEG-4 is object (rather than frame) based:
"AT&T, for example, wants MPEG-4 for its 'object-based elements,' said Wood. Object-based technology would let content providers create personalized video streams for consumers, he noted. Advertisers, for example, could change the billboards shown in the background during hockey games or could change the color of a car in a TV commercial according to their needs or a viewer's preference."
Popular Stories
Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about.
Subscribe to the MacRumors YouTube channel for more videos.
End-to-End Encryption for RCS
Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
While the ongoing RAM chip shortage is leading some Android smartphone makers to increase prices, one analyst believes that Apple will take advantage of the situation with the upcoming iPhone 18 Pro and iPhone 18 Pro Max.
In a research note with GF Securities today, analyst Jeff Pu said he expects Apple to outperform in the smartphone market by having an "aggressive pricing strategy" for the ...
