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Apple May Develop Original TV Shows Exclusively for iTunes and Streaming TV Service

Apple has met with TV producers and Hollywood studios about developing original TV shows to offer exclusively to its iTunes customers, according to TheStreet. The article comes by way of independent contributor Ronald Grover, a longtime entertainment business journalist who has previously covered the media and entertainment industry for Reuters and Bloomberg BusinessWeek. The original content could spearhead Apple's plans to launch its oft-rumored streaming TV service, which has reportedly been placed on hold due to the iPhone maker's difficulties in securing content deals with owners like CBS, ABC, Fox, Disney, and Viacom. The report, citing sources with knowledge of the matter, claims Apple could announce a cable-like offering alongside the iPhone 7 in September.The Cupertino-based tech giant began sounding out Hollywood's creative community late last year, but has yet to sign any agreements, according to two people with knowledge of the overtures. One plan is to have deals in place so Apple can announce exclusive content as part of a cable-like offering in September, when it is expected to unveil its iPhone 7, said one of the people.The original TV shows would presumably be available for rent or purchase on iTunes, and/or through a subscription-based service like Netflix that would provide on-demand access to unlimited programming for a set monthly cost. Apple's streaming TV service has been rumored to cost between $30 and $40 per month, but that price was contingent upon a "skinny bundle" of TV channels rather than original programming. Apple's discussions

Disney, Apple Arguing Over Channels to Be Included in New Streaming Television Service

Disney is one of the partners Apple is working with on its upcoming streaming television service, and according to a new report from The Street, Disney and Apple are disagreeing over how many Disney-owned channels will be available in Apple's television content bundle. Disney is pushing Apple to include most of its channel offerings, while Apple wants to offer fewer channels in an effort to keep prices lower. Disney's channels include ESPN and Disney Channel, along with several spinoffs channels like Disney Junior, Disney XD, ESPN2, ESPN Classic, and more. Disney also owns ABC channels that Apple feels are essential, like ABC Family, so Apple may be forced to agree to offer more Disney channels to ensure negotiations go smoothly. Disney is said to be asking for "the strongest deal it can get," according to one of The Street's sources, to avoid upsetting other cable providers and endangering existing revenue streams.Disney likely would insist that Apple offer all of its channels to as many subscribers as possible. Many cable operators have "most favored nation" clauses in their contracts with Disney that could require ESPN to be carried as widely as possible. If Apple enabled its subscribers to pick and choose which channels to take, other cable channels could use that clause to cut back on lesser watched Disney channels.Disney CEO Bob Iger sits on Apple's board of directors and was a longtime friend of former Apple CEO Steve Jobs, and the two companies have worked together several times over the years. Disney was the first company to partner with Apple to offer