Mark Zuckerberg Says Apple's iMessage is Facebook's 'Biggest Competitor by Far' - MacRumors
Skip to Content

Mark Zuckerberg Says Apple's iMessage is Facebook's 'Biggest Competitor by Far'

by

imessage logoFacebook CEO Mark Zuckerberg on Tuesday singled out Apple's iMessage mobile messaging service as Facebook's "biggest competitor by far." (via CNBC).

The comments were made to investors during an earnings call for the company's third quarter performance, in which the Facebook CEO admitted the social platform was losing out to iMessage in "important" territories like the U.S., where iPhone sales are highest.

"Our biggest competitor by far is iMessage," Facebook CEO Mark Zuckerberg said in an earnings call on Tuesday with investors, referring to the messaging service built into the iPhone and other Apple products.

"In important countries like the U.S. where the iPhone is strong, Apple bundles iMessage as a default texting app and it's still ahead," he said.

The Facebook chief said the company had identified a shift in the way users are communicating, with many transitioning from publicly shared content to private messaging, thanks to services like Messenger, WhatsApp, and Apple's iMessage.

Zuckerberg also responded to vehement criticism from Apple CEO Tim Cook about companies that use people's personal information as a business model for profit.

"It's worth noting that one of the main reasons people prefer our services, especially WhatsApp, is because of its stronger record on privacy," Zuckerberg said.

"WhatsApp is completely end-to-end encrypted, does not store your messages, and doesn't store the keys to your messages in China or anywhere else. And this is important because if our systems can't see your messages, then that means that governments and bad actors won't be able to access them through us either."

Zuckerberg's reference to China is likely a dig at Apple, which recently transferred its China iCloud services from a hosting location in the United States to servers owned and operated by a state-run Chinese company.

The move means the Chinese government can use its own legal system to ask Apple for users' iCloud data, whereas before the government had to go through the U.S. legal system. Human rights and digital security advocates have questioned whether Apple will be able to maintain and protect its customers' privacy under the new Chinese laws.

During the earnings call, investors learned that Facebook had surpassed analysts' estimates on earnings per share in the third quarter, but had fallen short on revenue and active user projections.

Top Rated Comments

103 months ago
"It's worth noting that one of the main reasons people prefer our services, especially WhatsApp, is because of its stronger record on privacy," Zuckerberg said.


HAHAHAHAH he must be joking right????
Score: 41 Votes (Like | Disagree)
103 months ago
...the Facebook CEO admitted the social platform was losing out to iMessage...
By "losing out" he really meant "losing data collection opportunities".
Score: 19 Votes (Like | Disagree)
OllyW Avatar
103 months ago
I'd rather just use iMessage for all my messages but around half of my friends have Android phones so I still need WhatsApp and Messenger.
Score: 11 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
103 months ago
"WhatsApp is completely end-to-end encrypted, does not store your messages, and doesn't store the keys to your messages in China or anywhere else. And this is important because if our systems can't see your messages, then that means that governments and bad actors won't be able to access them through us either."
You're kidding yourself if you think Facebook paid $19 billion for WhatsApp to not exploit it for data to help in adverting. It'd not anywhere near as "private" as they want you to believe.
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
103 months ago
Competition would require that facebook be in the same league as iMessage. They've been in the minors for a long time now.
What does your comment even mean? With Messenger and Whatsapp, FB has two of the largest, most used messaging services in the world. Not sure how you get "in the minors".
[doublepost=1540989510][/doublepost]
Curious he says iMessage is winning out.
Android has bigger base.
What is the most popular messaging app on android?
Could be the whole point of Z’s comment was to bring attention to Apples “bundling” of iMessage”.
No opinion on his comment, just an observation.
I think you hit the nail on the head. He knows he owns the two largest messaging services in the world - by a wide margin - so he's indirectly trying to shine a deflective light on Apple's bundling of iMessage, while throwing some shade on Apple's privacy stace by mentioning encryption keys store in China.
Score: 6 Votes (Like | Disagree)
Vasilioskn Avatar
103 months ago
Facebook owns What’s App? Deleting it now
Score: 5 Votes (Like | Disagree)

Popular Stories

Meta

Meta Agrees to Limit Teens' Time on Facebook and Instagram, Calls on TikTok and YouTube to Match

Wednesday August 26, 2026 3:28 pm PDT by
Meta today said it will implement major changes to Facebook and Instagram's child safety features as part of a settlement agreement with almost all U.S. states. Here's what will change for users under 18 on Instagram and Facebook if the agreement is approved. Time Limit - Teens will have a two-hour daily time limit on Facebook and Instagram, though it can be overridden by a parent. The...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...