Twitter today will begin rolling out its new "Stickers" feature for iOS and Android devices, which it first announced in June, letting users choose from a set of custom-made stickers in order to customize photos before posting them to the micro-blogging social network. The update brings Twitter a step closer to the comical editing capabilities of Snapchat, where users can place, enlarge, and filter emojis layered on top of their pictures.

But, ahead of the official launch of Stickers, Twitter reported "its slowest revenue growth since going public in 2013." As reported by Reuters earlier this week, Twitter's most recent earnings forecast referenced a "disappointing" near future for the company as it struggles to keep pace with services that are catching fire, like Snapchat and Instagram.

Twitter Stickers launch

Overall, this year the company's user base expanded 1 percent from Q1 (310 million monthly active users) to Q2 (313 million MAU). Revenue during the second quarter also hit below expectations, as the company's current quarter forecast of between $590 million and $610 million fell below analyst estimates of about $678.18 million.

The question now for investors, and executives at Twitter, is whether the service should pivot into a "niche product," now that its days of booming growth are behind it, and most people sticking around are longtime, loyal users. Either way, the company is said to have a plan in mind to turn things around, focusing on five key areas: its core service, live-streaming video, the site's "creators and influencers," safety, and developers.

"Clearly, the turnaround is still a work in progress and the question of whether being a platform for a mass audience versus a niche audience needs to be answered," said James Cakmak, analyst at Monness, Crespi, Hardt & Co.

"We are a year into Dorsey coming back and there is really no end in sight of when it is going to start picking up to where investors are going to be happy," said Patrick Moorhead, analyst at Moor Insights & Strategy.

During the earnings call (which the company has streamed on its own live-streaming app Periscope in the past), CEO Jack Dorsey pointed out small, incremental changes brought to Twitter that he believes will help make bigger differences in public opinion in the long run. These amount to gaining the most out of its 140 character limit, including not counting links and mentions -- and soon media links -- in a tweet's character count. Presumably, beginning today, he and Twitter also hope Stickers will help bridge the divide between potential new users and their reluctance to commit to the service.

Those interested can learn more about Stickers here, and anyone who has yet to do so can get the Twitter app for free from the App Store. [Direct Link]

Tag: Twitter

Top Rated Comments

Paradoxally Avatar
100 months ago
Banning Milo was about the only positive action they've taken in the last few years.

Until they implement proper measures to deal with harassment and hate speech, a proper blocking system, etc. They simply will not retain users.
He did not harass her, period. He tweeted at her 3 times and none were abusive to warrant a permanent suspension. Correcting someone's bad grammar is not abusive, it's borderline annoying. The other two tweets were about her terrible movie.

Also, Leslie Jones has tweeted many times in the past hate against white people, but since she's not a conservative Twitter is fine with that.

That is not the reason Twitter is losing users and every time they ban or censor a prominent conservative figure their stock drops even lower.
Score: 9 Votes (Like | Disagree)
Paradoxally Avatar
100 months ago
Free Milo first.
Score: 7 Votes (Like | Disagree)
akash.nu Avatar
100 months ago
Twitter has just lost the plot. I think they're diluting the platform by trying too many random things.
Score: 7 Votes (Like | Disagree)
iLoveDeveloping Avatar
100 months ago
Yey stickers.. Said no one ever!
Score: 5 Votes (Like | Disagree)
ScottishDuck Avatar
100 months ago
Free Milo first.
Banning Milo was about the only positive action they've taken in the last few years.

Until they implement proper measures to deal with harassment and hate speech, a proper blocking system, etc. They simply will not retain users.
Score: 5 Votes (Like | Disagree)
maflynn Avatar
100 months ago
Seems like a change to compete against Snapchat. I've decided to avoid social media, so this sort of change doesn't really motivate me.

I think Twitter is in a tough spot, they can't seem to grow the service like other social media, but it seems very popular, it's just can't monetize its popularity.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...