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AT&T to Raise Price of Grandfathered Unlimited Plans From $30 to $35

AT&T will raise the price of its grandfathered unlimited data plans from $30 to $35 in February of 2016, reports CNBC. The upcoming rate change is detailed on a page on AT&T's website and is the first price hike the unlimited plan has seen in seven years.

Though AT&T no longer offers unlimited data plans to customers, a small number of customers continue to hold unlimited data plans that were purchased before AT&T discontinued them in 2010. AT&T's current $30 unlimited data plan allows customers to use an unlimited amount of data, but AT&T does throttle with excessive data usage.

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As of February 16, the $30 price tag, which is in addition to voice costs, will rise to $35. The price hike comes just a couple of months after AT&T announced changes to its throttling practices. AT&T previously throttled customers on congested networks after 5GB of LTE data usage, but that cap was increased to 22GB in September, making unlimited plans more valuable.

AT&T plans to notify customers who will be impacted by the price increase. Customers who wish to cancel their wireless service because of the pricing increase will have early termination fees waived for affected lines. Price changes will take effect during each customer's February billing period.

Tag: AT&T


Top Rated Comments

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10 months ago

**** AT&T!


Exhibit A.
Rating: 39 Votes
10 months ago
Price goes up $5 for the first time since iPhone 3G... And people are gonna complain. America is great.

This is nowhere near the levels of evil that is Verizon.
Rating: 35 Votes
10 months ago

I am altering the deal. Pray I don't alter it any further.

Rating: 26 Votes
10 months ago
Just saying.....thanks to inflation, $30 seven years ago is now about $34.50 nowadays.....
Rating: 16 Votes
10 months ago

If this was the only thing they did your post would have some merit. AT&T has raised rates on every plan, trying to get people to join family plans that are more expensive, charging more for data, not honoring their contracts etc. But yeah, go head and complain about Murica because you think telecom monopolies are awesome. Meanwhile cool aid drinkers like yourself who bend over and take whatever they give you are the real problem.

Monopolies? There are about 10 different wireless providers I can switch to in my area. Where is the monopoly?

This unlimited data plan price hasn't increased in price since 2007, has it?

I'm trying to think of my other utility rates that haven't increased in the last 9 years. Cable? Nope, that's increased. Electricity? Nope, that's gone up to. City water.. Increased. Natural gas. Also more expensive now than 9 years ago.

And honestly, of the utilities above, the ONLY one that I can look at say "wow, it's a crap-ton better now than it was 9 years ago" is my AT&T service. Having gone from EDGE speeds to 80mbps LTE in my market wouldn't make me pissed off to pay an extra $5/month for, with it being the first increase in that plan in 9 years. But to each their own.
Rating: 14 Votes
10 months ago
not too bad, at least it's not $20 hike as Verizon.
Rating: 13 Votes
10 months ago
So will AT&T finally allow tethering and other functions with their "unlimited" data? I'm glad I gave mine up for the Shared plans. I'm saving $30 a month and have more data than I need.

It still amazes me that the telecoms at first couldn't see that increased data usage was where mobile devices were heading. When the iPhone came out, they were still assuming that consumers would use them primarily as phones. Apple knew otherwise.
Rating: 11 Votes
10 months ago
Does anyone still use ATT? I a a physician, need to be connected everywhere. I switched to T-mobile and have not looked back. I had ATT form 1999 - 2014. Particularly happy to no longer getting a big surprise roaming crap form overseas travel Never could get ATT to give me an honest answer about coverage, and bogus plans.
Rating: 11 Votes
10 months ago
lame. still keeping my unlimited data though.
Rating: 11 Votes
10 months ago
If AT&T enabled tethering on these grandfathered plans with this update, I bet the reception to the price hike would be much better...

What do you think, AT&T?
Rating: 10 Votes

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