Flagship Apple Stores Outfitted With Interactive Tables to Highlight 3D Touch

Flagship Apple Stores in San Francisco and New York have been outfitted with new "Force Touch" tables, which are designed to show off the new 3D Touch feature on the iPhone 6s and 6s Plus. In these retail locations, there's a special table that houses iPhone 6s models.

When a 3D Touch force press gesture is used on the screen of one of the iPhones, which all display a fish, the table reacts to the pressure with a neat rippling water visual. The touch-enabled table can be seen in the video below from Grate App. (via 9to5Mac).


These tables are only in San Francisco and New York at the current time, but it's possible Apple could install them in additional stores around the world as part of an iPhone 6s promotional effort. The fish theme of the table and iPhone duo is also used on the iPhone 6s and 6s Plus boxes and in their live wallpapers.

Apple calls 3D Touch, the flagship feature of the iPhone 6s and 6s Plus, the "next generation" of Multi-Touch. 3D Touch enables new pressure based gestures, allowing users to "Peek" at content link links in Messages or Mail with a light press and "Pop" into that content with a longer press. 3D Touch also includes Quick Actions for accessing app content directly from a press on an app icon on the Home screen.

Top Rated Comments

Fzang Avatar
111 months ago
So that's where the first mythical Microsoft Surfaces ended up.
Score: 17 Votes (Like | Disagree)
JCrz Avatar
111 months ago
Can't wait to hear people complain that the table has only 16GB of storage.
Score: 13 Votes (Like | Disagree)
SchneiderMan Avatar
111 months ago
Weak presentation of Force Touch.
Score: 7 Votes (Like | Disagree)
MH01 Avatar
111 months ago
Looking at the video, it's not actually force touch, people are just touching the screen without activating force touch to get the ripple effect.

Nice gimmick, and very nice setup, but would have been good to actually experience force touch .
Score: 4 Votes (Like | Disagree)
supertomtom Avatar
111 months ago
I doubt the general public, after playing with the ripple effects, would know the difference between 3D touch and the old school ripple effects of those old koi pond apps using just regular capacitive touch that had been around since the iPhone 3G.

Wish they would demonstrate real world benefits of 3D touch on the iOS instead. But at least it looked fun playing with the fish I guess :)
Score: 4 Votes (Like | Disagree)
PowerBook-G5 Avatar
111 months ago
So the only thing it does it wiggle the fish and ripple the water? I would have hoped that they would allow full access to the features of the phones, and show the rippling when 3D Touch is used in normal iOS operation.
Score: 4 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...