New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Shares New iPhone 6s Ad Focused on 3D Touch

Apple today released a new iPhone 6s advertisement focusing on the 3D Touch feature of the device. In the 30 second spot, several 3D Touch gestures are shown off in apps like Safari and Messages, while a voiceover explains how Peek and Pop work in an approachable, humorous way.

The video covers using Peek gestures to check flight tracking from a flight number, preview a post in Instagram, check a map for a restaurant in the Messages app, preview a link in the Mail app, preview songs in the Music app, and more. Actor Jamie Foxx appears in the ad using 3D Touch to access his newest album, "Hollywood: A Story of a Dozen Roses."

This is iPhone 6s. Not much has changed, except it feels different. Now you press lightly to peek and deeper to pop. It changes how easily you can peek a flight, check a post, search for dinner - ooh, you guys are going to love that place. You can find a getaway easier - Yeah, go there. And find music easier - wait, are you listening to your own song? So pretty much everything you do feels different and that's what's changed.
The video ends with the tagline Apple's been using for the iPhone 6s: "The only thing that's changed is everything."

Aside from videos that debuted on the day the iPhone 6s was released, the new 3D Touch video is the first iPhone 6s ad spot that Apple has introduced so far. In addition to being uploaded to YouTube, the video has also been added to Apple's website alongside the two other iPhone 6s videos that are available.

Related Roundup: iPhone 6s
Buyer's Guide: iPhone (Buy Now)


Top Rated Comments

(View all)

15 months ago
One of the best ads I've seen from Apple recently. Great job on this one
Rating: 19 Votes
15 months ago
Jaime Fox at the end. Nice job Apple.
Rating: 10 Votes
15 months ago
Good job Apple's marketing team. Samsung, take notes, bashing on your competitor doesn't get you nowhere apparently.
Rating: 9 Votes
15 months ago

love the ad, love my iPhone 6s but not 3D touch...
it feels like it should be a key feature, however I always find myself tapping on anything instead of using 3D touch. it's faster. (and yes you can still see flight informations, places on map, etc..)


Same here, one big problem with 3D touch is that most of the time it just doesn't register, so if the fail rate is significant, I'd rather just tap which is far more predictable that it'll open. The other problem with 3D touch for peeking at emails/websites, is that your finger is in the middle of the screen, so 'peeking' is annoying because of the obstruction of your finger.
Rating: 9 Votes
15 months ago
Great ad. It seemed like with the iPhone 6 they waited nearly towards the end of its reign as a current phone to show any real ads. Glad they are getting the 6s and 6s+ some airtime
Rating: 7 Votes
15 months ago
Ah, 3D Touch. The awesome groundbreaking feature that I constantly forget exists.
Rating: 6 Votes
15 months ago
I find peek very useful when viewing emails with a appointment date attached to it! I can peak and see if I'm available, then get right back to the email
Rating: 4 Votes
15 months ago
I hate that woman's voice
Rating: 3 Votes
15 months ago
I wouldn't be able to use a phone without 3D Touch now. It's that crazy good
Rating: 3 Votes
15 months ago
This ad is a total mess.
If you never heard of 3D Touch then you won't get an idea of what's happening there.
Rating: 3 Votes

[ Read All Comments ]