Apple Sponsoring 2016 'Fashion in an Age of Technology' Met Gala

metgalatheme2016The Metropolitan Museum of Art today shared details on its annual 2016 Gala and Costume Institute exhibition, which will be sponsored by Apple with Jony Ive serving as a co-chair. The theme for the 2016 event, which will take place on May 2, is "Manus x Machina: Fashion in an Age of Technology."

The Met Gala, held each year, is a fund raising event that benefits the Metropolitan Museum of Art Costume Institute. The theme chosen for the gala each year reflects the theme of the Costume Institute exhibition and dictates what Met Gala attendees should wear. Last year's theme was "China: Through the Looking Glass."

According to Vogue, this year's event will focus on the dichotomy between handmade haute couture and machine-made fashion, featuring more than 100 pieces of fashion. Techniques like embroidery, pleating, and lacework will be juxtaposed with technologies like laser cutting and thermo shaping.

The intersection of technology and fashion is a fitting choice for the year Apple is sponsoring the event, as the company came out with its first fashion item, the Apple Watch, in 2015.
"Traditionally, the distinction between the haute couture and prêt-à-porter was based on the handmade and the machine-made," explains Andrew Bolton, curator of the Costume Institute. "But recently this distinction has become increasingly blurred as both disciplines have embraced the practices and techniques of the other."
The 2016 Met Gala, in addition to being sponsored by Apple, will be hosted by co-chairs Jony Ive, Taylor Swift, and Idris Elba. Anna Wintour, Nicolas Ghesquiére, Karl Lagerfeld, and Miuccia Prada will serve as honorary chairs.

Image via Vogue


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9 months ago
Let me show you Derelique. It is a fashion, a way of life inspired by the very homeless, the vagrants, the crack whores that make this wonderful city so unique.
Rating: 7 Votes
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9 months ago
I don't like the way they're trying to turn Apple into a "fashion" brand. Fashion is transient. They should focus instead on timeless Design, Style and Innovation.
Rating: 6 Votes
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9 months ago
These types of events should be called "Fashion for the Unfashionable". Really, would anyone wear that?
Rating: 5 Votes
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9 months ago
Somebody please give that girl a sandwich Da** it! What's with the obsession of skinniness!
Rating: 3 Votes
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9 months ago
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9 months ago

Somebody want to photoshop the Apple logo on Fonzie's face?

I fully acknowledge that I may be being short sighted, but is this sort of sponsorship/marketing trend of late really necessary?

Did Google jump the shark when they pushed Google Glass on the catwalk?

Rating: 2 Votes
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9 months ago

Somebody please give that girl a sandwich Da** it! What's with the obsession of skinniness!

The girls are designed by Jony Ive.
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9 months ago

It may sound strange, but these fashion galas are all about symbolism. The theme of the "moth", "butterfly" and others are carefully laid out in order to be some kind of inside-joke for satanists and other elitist groups.
If you don't see the symbolism, you might ask yourself why people would even wear that. In the end though, it's just like another mainstream music video with baphomet symbolism, hand-over-eye, chessboard-floor, black-and-white, butterflies and so on.

If you think this is ********, read up the meanings of those things. It's scary.

It doesn't sound strange to me. I'm quite familiar with what you're talking about. As a parent and aunt, while screening movies, videos and music and cartoons for the children some really strange and inexplicable recurring elements in all of these forms of entertainment came to my attention. I was quite puzzled and mystified and eventually through curiosity and discussion with other parents came to discover the elements in society that you're referring to. It was a very "Matrix" moment where you awaken to something and you kind of wish you'd chosen the other pill. Especially when you walk into certain government buildings and look around and all the odd design choices only make sense when viewed through that lens.

So it is a bit creepy to see the confluence of "that element" and a device that your wear most of the day and which feeds you a constant stream of information while gleaning information about you. :eek:o_O
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9 months ago

Right because Apple never had clunkers on Steve Jobs watch. What BS.


There is a big difference between having an occasional clunker (anyone on the cutting edge, trying new innovations will have those), and changing your fundamental goals. It seems the 'new' Apple is doing the latter.

Some of it is maybe inevitable... going from a 'smaller' company to huge corporate culture, where big often turns into stupid. That's something every growing company has to actively fight against. I hope they are still trying on that front.

But, much of the problem seems to come from departments not talking to one another, and a huge shift from core technologies and products to whatever is 'winning' in terms of sales. For example, all the emphasis has shifted to the iPhone and OS X is largely languishing. (Or, to put that another way, a shift from supporting those who made Apple Apple to the consumer dollar.)

They've lost the Unix gurus who made OS X special (which impacts iOS as well) and have now been just plastering front-end and UI changes on the core OS and apps, just for the sake of change, while forgetting much of the UI innovation that made them special. They are breaking HUGE things without seemingly realizing the impact of them on their professional users.

And, maybe worst, they seem to have forgotten UX being job #1, and now spreadsheets rule the day.

That's not *just* Jobs vs Cook, but something Apple really needs to get a handle on or it's the beginning of a slow painful decline. What I'm not yet certain about... is if Cook realizes this and is trying... or if Apple is just headed down the new path, blissfully ignorant so long as profits are up.
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9 months ago
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