With Move to iOS installed on an Android smartphone or tablet, the Move to iOS service is able to transfer almost all important data from the Android device to the new iOS device, including contacts, message history, photos and videos, web bookmarks, mail account information, calendars, wallpapers, DRM-free songs, and books.
Using Move to iOS also helps users transfer over their apps to rebuild their app libraries. On the Android device, the app will compile a list of all the apps that have been downloaded from the Google Play Store or other sources. All free apps that have iOS counterparts will be suggested as immediate downloads, while apps that have paid iOS counterparts will be automatically added to a user's iTunes Wish List for purchase as needed.
Apple has created a support document that walks Android users through using the Move to iOS app. It requires Android 4.0 or later, a Wi-Fi connection, and enough available space on the iOS device receiving content.
First announced at WWDC, Move to iOS is Apple's most aggressive move towards encouraging Android users to switch to iPhone. By making it easy to transfer content, Apple is removing a lot of the headache associated with changing platforms. Apple has had a support document and a microsite designed to help Android users switch to iOS for quite some time, but this new app is a more comprehensive, streamlined solution.