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First Unboxing of New Apple TV Shows off Packaging, Device and Remote

Despite not arriving until the end of October, YouTuber Andru Edwards has gotten ahold of the fourth-generation Apple TV and unboxed it on video. The video, which appears to be the first unboxing of the device, offers a glimpse at the new packaging for Apple's new set-top box.


The new Apple TV's packaging is all-black and features a picture of the top of the device on the top of the box. Once opened, the user is presented with the Apple TV box and the brand new Siri Remote. Underneath those are a Lightning cable to charge the new remote and a power cable.

Edwards, who says he received his Apple TV on the day of Apple's "Hey Siri" event, then provides a closer look at both the set-top box and remote.

The fourth-generation Apple TV will be available at the end of October. It'll be priced at $149.99 for the 32 GB option and $199.99 for the 64 GB option.

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Top Rated Comments

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14 months ago

This guy isn't even a big name reporter, wonder how he got one.

More impressed than mad to be honest.

EDIT: He hinted at having an iPad Pro. If he's keeping that hidden from us too he's doing the world a disservice! :p


It's relative. Maybe you don't know me (or the average reader,) but all the vendors and tech manufacturers do, as do my 800k podcast subscribers!
Rating: 17 Votes
14 months ago
no 4K support & the loss of optical audio out = FAIL
Rating: 10 Votes
14 months ago

So, it comes with a charging cable that can't be used with the ATV? That's a standard USB connector, not a USB-C. I was expecting a charging brick that could be plugged into the wall next to your TV chair, but no dice. So where exactly is Apple thinking it will be plugged in to charge? Odd.


I think a lot of people have a Lightning cable somewhere in their living room for charging tablets and phones, and this can just plug into that is their thinking I'd assume?
Rating: 10 Votes
14 months ago
So, it comes with a charging cable that can't be used with the ATV? That's a standard USB connector, not a USB-C. I was expecting a charging brick that could be plugged into the wall next to your TV chair, but no dice. So where exactly is Apple thinking it will be plugged in to charge? Odd.
Rating: 8 Votes
14 months ago

no 4K support & the loss of optical audio out = FAIL


4K would be nice, but optical? What is this, the 90s? Get an AVR with HDMI already.
Rating: 5 Votes
14 months ago

This guy... what a joke! Terrible video, but i'm glad he spent 17 seconds pointing to the power port. /yikes/


Sorry you didn't enjoy it.
Rating: 5 Votes
14 months ago

Oooo... Sounds like you might have some friends in good places then ;)

Can you show us Siri in action?


There will definitely be more. This was just a quick and dirty unboxing while I get more stuff shot and edited and all that.
Rating: 5 Votes
14 months ago
Looks great to me, excited to finally be upgrading my ATV2.

One big issue though, you still need multiple remotes to operate your TV. In Apple's idea of a perfect world, no one would ever want to switch inputs because ATV serves all of everyone's needs. But that's just not the case for me, and especially for gamers.

The remote looks great, but universal remotes will have a tough time emulating its functionality.
Rating: 4 Votes
14 months ago

Hmm? Don't see why that's funny? I just want to be able to send audio from Apple TV to my old analogue amplifier which obviously doesn't have HDMI or Optical.



So how's your Model T handle the highway?
Rating: 4 Votes
14 months ago

Why is the remote rechargeable? Seems like a pain in the ass.


Yeah what a big pain every three months to connect it to a wall or PC and charge it, how will you survive the experience? Life's little moments will pass you by as you go to charge the remote. It is amazing that some people will complain about anything
Rating: 4 Votes

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