Facebook Testing Siri Competitor 'M' Inside Messenger App - MacRumors
Skip to Content

Facebook Testing Siri Competitor 'M' Inside Messenger App

by

Facebook today rolled out a new virtual assistant called "M" inside its Messenger app for a limited number of users in the Bay Area, reports Wired. "M" is powered by both artificial intelligence and Facebook employees, enabling Messenger users to ask questions and complete tasks such as making restaurant reservations, ordering birthday flowers or discovering the best places to go hiking in California.

Facebook Messenger M
Using "M" is as simple as beginning a conversation with the assistant through the Messenger app, at which point it will begin providing you with recommendations or ask further questions to narrow down your request. Unlike Siri, "M" does not have a gender, nor it is possible to know whether you are being helped by a bot or a real Facebook employee -- but Facebook aims to make sure that every request is answered.

"M" aims to take on Siri, Google Now, Cortana and a growing selection of virtual assistants as the "first stop for anyone looking to do or buy anything":

It won’t take long for Messenger’s users to realize M can accomplish much more than your standard digital helper, suspects David Marcus, vice president of messaging products at Facebook. “It can perform tasks that none of the others can,” Marcus says. That’s because, in addition to using artificial intelligence to complete its tasks, M is powered by actual people.

Marcus believes that "M" will slowly expand beyond the Bay Area and eventually reach all of Messenger's 700 million users around the world.

Facebook Messenger [Direct Link] is free on the App Store for iPhone.

Top Rated Comments

Risco Avatar
144 months ago
Does anyone really use these virtual assistants? The only thing I regularly use it for is to set a countdown for my cooking!
Score: 10 Votes (Like | Disagree)
LordQ Avatar
144 months ago
Maybe people can ask M how to close their accounts.
Score: 9 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
144 months ago
So Facebook employees will be reading your messages to see what you want and what you're talking about. Nice.
Score: 9 Votes (Like | Disagree)
144 months ago
Thanks for the thought, FB, but I don't think most want another personal assistant to deal with - just for the current to step up her game a bit. Looking at you, Siri.
Score: 6 Votes (Like | Disagree)
144 months ago
Siri is a joke at this point. Cortana, version 1 mind you, does more out of the box on day one than Siri has done in the last 3 years. I'm not sure what Apple is doing over there, but it's definitely not software inner workings of Siri.

After looking how Google Photos works automatically, I'm not sure what Apple is doing anymore to improve our lifes/save us time with software other than coming up with hardware designs.
Score: 5 Votes (Like | Disagree)
Pakaku Avatar
144 months ago
Yay for more data-mining, I guess
Score: 5 Votes (Like | Disagree)

Popular Stories

Meta

Meta Agrees to Limit Teens' Time on Facebook and Instagram, Calls on TikTok and YouTube to Match

Wednesday August 26, 2026 3:28 pm PDT by
Meta today said it will implement major changes to Facebook and Instagram's child safety features as part of a settlement agreement with almost all U.S. states. Here's what will change for users under 18 on Instagram and Facebook if the agreement is approved. Time Limit - Teens will have a two-hour daily time limit on Facebook and Instagram, though it can be overridden by a parent. The...
iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...