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NFL Players Banned From Wearing Beats Headphones on Camera

Thanks to a new marketing deal with Bose, NFL players will no longer be allowed to wear Apple's line of Beats headphones around television cameras, according to Re/code. The restriction is in place for TV interviews during training camp, practice sessions and game day, running from before the game or event through 90 minutes after play has ended.

Many professional athletes have sponsorship deals with Beats, with the headphones frequently spotted around the necks of players both before and after games. Beats accounts for more than 60 percent of the premium headphone market.
"Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual," a Beats spokesperson said. "Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment."

Beats, which has seen significant success with its athlete endorsements, ran ads last year with NFL stars Colin Kaepernick and Richard Sherman tuning out opposing fans with Beats noise-canceling headphones.

Something similar happened during the World Cup when headphone sponsor Sony banned Beats from stadiums, but not from outside the arenas where players frequently used their preferred headphones. Many advertising industry experts said Beats still won the day with its star-studded "The Game Before The Game" video, portions of which ran repeatedly during World Cup commercial breaks.


Top Rated Comments

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24 months ago
No iPads, no Beats, but yes to beating your wife. Good work, NFL.
Rating: 89 Votes
24 months ago

Only overrated athletes wear overrated Beats headphones.


So what must they be to wear Bose's crap?
Rating: 77 Votes
24 months ago
Roger Goodell was quoted as saying "NFL players will only be allowed to wear Bose headphones and use Surface tablets while beating the crap out of their signifigant others."
Rating: 57 Votes
24 months ago
Only overrated athletes wear overrated Beats headphones.
Rating: 55 Votes
24 months ago

Only overrated athletes wear overrated Beats headphones.







C'mon man!
Rating: 49 Votes
24 months ago
Apple should've bought Bose instead. At least their products are decent.
Rating: 47 Votes
24 months ago
So... they replaced one over-priced, over-hyped product with another one of the same fashion. K.
Rating: 30 Votes
24 months ago

So what must they be to wear Bose's crap?


They're both crap.
Rating: 24 Votes
24 months ago
It's funny how people actually think brand names matter. Advertisers really know how to exploit stupidity.

Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual," a Beats spokesperson said.


Lolllll shhhhhh.
Rating: 20 Votes
24 months ago

The obvious retaliatory move by Apple would be to remove Bose® from the online and bricks and mortar Apple stores.

But it probably wouldn't make much of a difference, Bose® have always been industry leaders at marketing and finding new idiots to exploit.

edit: Typo, I forgot the ® !!!!

Please show mercy on me Bose®

Bose didn't attack Beats. They signed a deal with NFL, who told Beats to go home because they didn't pay up like Bose did. Does that warrant "retaliation"? :confused:
Rating: 17 Votes

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