New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple TV Updated with CNBC and FOX NOW Channels

Apple today added two more channels to the Apple TV, delivering financial news channel CNBC and network FOX NOW to the platform.

cnbc_apple_tv
CNBC offers access to a live stream of the financial channel, as well as on-demand clips from news segments and full episodes of the channels "Prime" content original series. Viewing requires authentication with one of a number of cable and Internet providers. Notable cable companies not available for authentication include Time Warner and Charter.

fox_now_apple_tv
FOX NOW includes on-demand access to a number of shows from the network, including 24: Live Another Day, Cosmos: A Spacetime Odyssey, Glee, and more. Authentication through a cable provider is required for full access to content.

Update 7:40 AM: Apple has also added TV2 Sumo [Google Translate], the online version of popular channel TV2, in Norway.

Update 8:48 AM: As noted by The Loop, Brazilian sports subscription channel Esporte Interativo has also been added in that country.

Related roundup: Apple TV

Top Rated Comments

(View all)

17 weeks ago
The deal breaker is the last line of the article. Hopefully they'll break free from cable soon and offer the channels a la carte! As soon as they do, so long cable subscription!!
Rating: 20 Votes
17 weeks ago
Until they break from the cable stranglehold, this is moot. Oh well, keeps me from watching mindless crap anyway. Much better ways to spend my time.
Rating: 14 Votes
17 weeks ago
Yeah great news...

Apart from the fact I live in Europe and my Apple TV only has one channel that works, Netflix.
Rating: 13 Votes
17 weeks ago
Yeihh! Two more useless apps to hide for us cable cutters
Rating: 10 Votes
17 weeks ago
Wow, every one of these threads are the same.

What holds the model up now is not just ads. It's not the studios getting ad money and "greedy" cable taking the subscription. It's ads + subscription that makes it all go now.

We already have Apple's cut at al-a-carte. Had it for years. Subscribe to just the shows you want via the iTunes store. They even come with the benefit of commercial-free.

The al-a-carte that many think they can get (apparently by whining) is whole channels for near nothing. In other words, their math is 200 channels / $100 per month = 50 cents per channel. "I" want 10 channels, so my "new model" price should be about $5. Take 95% of the cash flow out of any business and that business will die.

The "requires cable subscription" issue is simple. All of the other players besides us consumers LIKE the model "as is". To make the big change "we" desire, THEY need to see how they are going to make MORE money- not less- by switching to what "we" seek. You guys keep whining about cutting the cord and cutting THEIR cash flows too. They don't want to make less money.

To get the al-a-carte "we" want then, involves a "new model" that would up the average revenue made per household now. If that is- say- $100/month now, the rest of the players probably want a "new model" to yield $125/month or more. So, "as is" is 200 channels for $100 month. New model will be "our" 10 or 15 favorite channels for $125/month or more. Channels wouldn't be priced at 50 cents each. They'd be priced like HBO at $10, $15, $20 or more EACH. The end result must be "more money" for the rest of the chain or they don't want to make the change. Why should they?

And what about those commercials? Commercials provide a subsidy. That's other people- companies- paying money into the model just hoping that you might see their commercial and buy something from them. If you have 10 or 15 favorite channels and "190 channels 'I' never watch", that's 190 channels running commercials you never see… that throw money into the pot to discount the model "as is" down to the $100 "we" pay. Kill the 190 channels "I" never watch and "we" kill a LOT of subsidy dollars.

How much is all those commercials worth in a monthly fee (for commercial-free) terms? I've done the math a few years ago. To get rid of all of the commercials and replace that with a monthly fee to make up for them, it would cost every household in America about $54/month.

The al-a-carte crowd is generally dreaming of $5/month, $10/month or maybe as much as $20-30/month. Plus $54/month? No way. But "we" expect the people that make the shows "we" do want to watch can keep making those shows anyway.

Then, there's the miserable dependency of any "new model" replacement over the internet. To connect us consumers with the cloud requires the replacement to work through pipes owned by the cable middlemen who likes their cable revenues "as is" now. Even if an Apple could motivate the Studios to take a HUGE risk and embrace the "new model" now, why should the cable middlemen allow Apple to take their cable TV revenues without making up for that revenues in- say- higher broadband rates.

I love the dream as much as the next guy but it falls apart as soon as we think beyond our own self interest. Very simply, the rest of the players in the chain can NOT make more money AND Apple piling on for a big cut while "we"- the source of all of the money in the model- get a huge discount. We already have programming created on the dirt cheap that might fit the al-a-carte "dirt cheap subscription" dream. It's called youtube.
Rating: 10 Votes
17 weeks ago
I only with the BBC would put iplayer on it, then it's game over for the PC attached to the TV in our household.
Rating: 8 Votes
17 weeks ago
More useless updates for those of us with DirecTV :/
Rating: 6 Votes
17 weeks ago

You cannot remove the channels and downloads are mandatory. All you can do is hide the channels from the interface.

The AppleTV should just pop a window and tell us "Channel XYZ is available, do you want to install it?". I don't know how much space the average channel takes, but I'm guessing people will start running out of storage on second-generation AppleTV's sooner or later.


It's just an icon. The content is pulled from the provider once you access the channel. You could have thousands of channels and it wouldn't make much of a difference as far as space is concerned.
Rating: 6 Votes
17 weeks ago

Authentication through a cable provider is required for full access to content.

More useless channels for those of us who use an AppleTV because we ditched cable/satellite.

Imagine you buy a small electric car for your daily trips but you still need to fuel your big truck otherwise your small electric car won't start. That's what's happening with all these new AppleTV channels.

It's insane, that's the only way to describe it.
Rating: 6 Votes
17 weeks ago

Thanks Apple, the ATV is now a complete mess because of all these mandatory "Channels"

Give it an App Store now, please.


Actually, none of them are "mandatory channels". Just remove the ones you don't want to see anymore and stop crying about them giving you more choices. Besides, my guess is they are trying to build up support for AppleTV from 3rd parties so there is a more justifiable need for an App Store.
Rating: 5 Votes

[ Read All Comments ]