Apple to Enhance App Store with 'Explore' Tab, App Bundles, Beta Testing, and More
In order to improve discoverability, the App Store will soon add an "Explore" tab, allowing users to explore through categories and sub-categories easily. Search has also been improved, with the ability to see the top trending searches in the App Store and related searches.
Developers will also be able to bundle together apps, allowing users to buy multiple apps for a single discounted price. Also available to developers are previews, which allows developers to include short videos to tell users what their apps are all about.
Finally, developers can also invite users to beta test their apps in a new service called TestFlight, which allows developers to see information about their apps from right within the service. The service is free for developers, and stems from Apple's acquisition of Burstly, which offered its own TestFlight beta management service, back in February.
Apple also announced that there are now 1.2 million apps in the App Store and nearly 300 million visitors to the App Store per week who are downloading apps. The App Store has also reached another significant milestone, passing 75 billion apps been downloaded since its 2008 debut.