Google Buys Visual Translation App 'Word Lens', Makes It Free for Limited Time

Google has bought the popular iOS and Android visual translation app Word Lens to "incorporate [the] technology into Google Translate's broad language coverage", according to a statement on Quest Visual's website.

The software uses a smartphone camera to translate signs in real time into the users native language. The technology is remarkable and used by many world travelers. Previously, translation packs were available as in-app purchases, but Quest Visual has made all the packs and the app itself free for a limited time.

Wordlens
The company did not say how long the app will be available for free, so interested users should download it while it is available. Translations are available between English and Russian, Portuguese, German, Italian, French and Spanish.

Word Lens is a free download from the App Store. [Direct Link]

Top Rated Comments

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Posted: 22 weeks ago

too bad Google bought it


Why? I'm sure the developers are thrilled to be financially set for life.
Rating: 15 Votes
Posted: 22 weeks ago
Wow I downloaded this ap pages ago but deleted because of the cost, first thing I did was reinstall and get all of those free language packs!
Rating: 8 Votes
Posted: 22 weeks ago
I travel a good bit around the world, and this app is indispensable.

get it while it's free - it was well worth the paid price.
Rating: 7 Votes
Posted: 22 weeks ago

I'm gonna guess around $300-400 million


Probably more like $30-$40 million, since this is a pure tech company. You only get into big numbers when you're dealing with an app with a large userbase.

It's a shame Apple didn't buy this; it would've been an easy win. This is valuable tech, innovative enough for Apple to feature in their own commercials, and yet they left it sitting on the table for Google to snap up. I don't understand Apple's acquisition strategy sometimes -- they tend to focus their acquisitions on hardware and manufacturing companies, and the few software companies they buy (aside from NeXT) have not been impressive (looking at you, Chomp). Even though objectively speaking, Apple is falling behind in certain areas as compared with Google's software and services.
Rating: 6 Votes
Posted: 22 weeks ago
It's articles like this that make me check on MR - nice to get tips about apps like this, especially when they go free for a limited time.
Rating: 6 Votes
Posted: 22 weeks ago

Wow I downloaded this ap pages ago but deleted because of the cost, first thing I did was reinstall and get all of those free language packs!


I just did the same thing, it's actually very incredible how it works!
Rating: 5 Votes
Posted: 22 weeks ago
Awesome software, awesome price, too bad Google bought it
Rating: 5 Votes
Posted: 22 weeks ago
Maybe he is saying it's too bad that Google bought it because apple should have bought them out first. Which would mean kntegration into the camera app etc. now we just can dream and see if they make the app android only from here on in.
Rating: 4 Votes
Posted: 22 weeks ago
Just downloaded it. This was the very first thing I tried. How many millions did they pay for this?
Rating: 3 Votes
Posted: 22 weeks ago
This is one of those big time "techno shock" apps that totally freak out casual technology users. Not only does it translate, but it recognizes text from an image (OCR) and the presents the translation in the graphical context of the picture (scene rendering) very well. I used with translating Vietnamese to English. The waiter seeing the app translating the menu to English screamed in a near panic.
Rating: 3 Votes

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