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Microsoft Announces Siri Competitor Cortana, Coming With Windows Phone 8.1

Microsoft today announced Windows Phone 8.1, which comes equipped with the company's digital assistant, Cortana. In development for several years, Cortana is Microsoft's answer to Siri and Google Now, the digital assistants from Apple and Google.

Cortana is named for an AI character in the popular Halo video game series and as in the game, the assistant is voiced by actress Jen Taylor. Given a distinctly female personality, she is powered by Microsoft's search engine, Bing, and is designed to learn about users by asking questions and monitoring user activity, interacting through both text and speech.

cortana
According to an extensive piece on Cortana from The Verge, Microsoft designed the feature based on real personal assistants, giving Cortana a "Notebook" to work from. The Notebook can be described as a settings page, allowing users to designate what Cortana can track. In her Notebook, Cortana stores information like personal interests, relationships with people, frequently visited places, appointment dates, quiet hours, and more.
"It's her view of you, but clearly you can just snatch it from her at any time and say 'That’s not right, I don't want you to know this' or 'I'm not comfortable with you reading my email,'" explains Ash. "So you have complete control over what she knows and she’s transparent about it."

Entries in the Notebook are stored in the cloud, and you can share contact information with it, as well as your interests, home and work locations, and more. The notion of Cortana acting as a personal assistant with a notebook— as opposed to a creepy stalker — has been drilled into the team from the beginning, they say.
Cortana is a core function of Windows Phone 8.1, replacing the existing search function. Like Siri she can schedule reminders, but Cortana's functionality is somewhat more powerful, allowing reminders to be tied to people and locations. For example, Cortana can be asked to give a reminder to discuss a certain topic when calling a contact, with that reminder popping up when a call is placed.

The digital assistant also offers a daily summary of information, similar to what can be found in Apple's own Notification Center. Cortana lists upcoming appointments, reminders, weather information, and more. She can, with permission, track user email to pull out information like airline reservations.

Like Siri, Cortana has a personality. She has witty responses for certain questions, such as "Who is your father?" to which she replies, "Technically speaking, that'd be Bill Gates. No big deal." Displayed as a circle on a phone screen, she's also able to express 16 different emotions.

While Siri has not been opened up to developers, Microsoft is releasing a third-party SDK. Cortana will integrate with services like Hulu, Twitter, Facebook, allowing people to use voice commands to launch television shows or send a tweet.

Cortana remains in the beta stages, as there are bugs with the software that still need to be worked out. Windows Phone 8.1 will launch in late April or early May, but Cortana will only be available in the United States for the time being.

Microsoft also announced that it is making Windows licenses free for mobile phones and tablets that have screens of less than nine inches, putting it on par with Google's Android, which is offered to device manufacturers for free.

Top Rated Comments

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17 weeks ago

I just wish they'd get rid of Siri all together. I was probably one of the first people to turn it off on the iphone 4S.


If you can just turn it off, why do you care that other people have Siri on their phones?
Rating: 45 Votes
17 weeks ago
Oh hai, Microsoft! Welcome to 2011!
Rating: 40 Votes
17 weeks ago
This will probably put Siri in third place.
Rating: 36 Votes
17 weeks ago
Where's a good place to find Thai food around here?

"Just a sec......


....hmm that's strange....


....uh oh....


A fatal exception OE has occurred at 0028:C0011E36 in VXD VMM(1) + 00010E36. The current application will be terminated.

* Press any key to terminate the current application.
* Press CTRL+ALT+DEL again to restart your computer. You will lose any unsaved information in all your applications.

Press any key to continue _ "


I knew this Windows phone thing was a bad idea...
Rating: 35 Votes
17 weeks ago
Very exotic-sounding name. When I hear 'Cortana', I envision an Amazonian woman wearing leopard skin around her hips with large juicy breasts.

CORRRR-TANA!!
Rating: 30 Votes
17 weeks ago
Nice "halo" throwback with the name.
Rating: 27 Votes
17 weeks ago
I'm surprised by everyone who says they don't use or like Siri. I use it EVERY day for things like...

"Call Jennifer Collins, mobile."
"Set timer for 15 minutes."
"Fast food near me."
"Search web for Tesla Model S."
"What's the weather like tomorrow?"

I also have the "Raise to Speak" feature turned on (Settings/General/Siri) so I can just raise the phone to my ear with a deliberate gesture and Siri is activated.
Rating: 24 Votes
17 weeks ago
I just wish they'd get rid of Siri all together. I was probably one of the first people to turn it off on the iphone 4S.
Rating: 20 Votes
17 weeks ago
I know this is a very minor thing to point out, but I think Cortana, just to say is 1 syllable too long, and as insignificant as this sounds, I think that matters with a name that is meant to be "catchy"
Rating: 18 Votes
17 weeks ago
You're complaining about the number of syllables in the AI's name?

You know, you don't actually have to say its name after you press the button...
Rating: 18 Votes

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