Apple's annual developer conference in San Francisco.
ACC and Campus Insiders Launch New College Sports Apple TV Channel
The channel does not currently offer any live video content, although it is certainly possible such offerings could be added in the future.
Campus Insiders has agreements with a number of college conferences to offer live video streaming of certain competitions in a variety of sports through the firm's website, and the launch of an ACC Sports channel for Apple TV could be a prelude to a broader effort by Campus Insiders that would be able to bring streaming of these events directly to Apple's set-top box.
Today's launch is the latest in a long line of new Apple TV channels introduced over the last months as Apple has worked to rapidly expand content available on the set-top box. New Apple TV 6.1 software released last week makes it easier for users to hide unwanted channels from the main Apple TV screen, helping them manage the growing number of available channels. Apple has also been rumored to be on the verge of introducing a revamped version of the Apple TV, perhaps opening it up to third-party developers to support games and other apps.