Oral-B Shows Off iPhone-Compatible Smart Toothbrush at Mobile World Congress

Tuesday February 25, 2014 1:45 PM PST by Juli Clover
Proctor and Gamble first introduced its smartphone-connected Oral-B toothbrush earlier this month, but the company is on hand at the Mobile World Congress conference in Spain to give attendees a look at the upcoming device.

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The Oral-B SmartSeries 7000 connects to the Oral Blue iPhone app using Bluetooth 4.0, allowing the app to provide real-time guidance on brushing habits. It records brushing activity on a chart that can be shared with dental professionals to create personalized brushing routines and because the Bluetooth connectivity works both ways, the app can also be used to program the toothbrush.

Engadget went hands-on with the Oral-B SmartSeries 7000 to show off how the app interacts with the brush itself. While brushing, the iPhone app runs a timer in real-time to keep track of how long a user has brushed and it also includes a stream of news articles to keep users entertained while brushing.

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In case the sheer boredom of brushing your teeth for that long is too much to bear, you can also thumb through a stream of news articles or local weather reports (no, really) to help you hang in there. Turns out, just furiously mashing those bristles into your teeth isn’t great either, so the timer will blink red if you're pressing too hard.
In addition to Bluetooth connectivity, the SmartSeries 7000 features oscillating-rotating-pulsating technology, six different cleaning modes (Daily Cleaning, Deep Clean, Whitening, Gum Care, Sensitive, and Tongue Cleaning), a pressure sensor to prevent users from brushing too hard, and several different travel accessories.

Oral B's Bluetooth 4.0 smart toothbrush technology will be available in several of its toothbrushes, beginning with the Oral B SmartSeries 7000, which is expected to launch later this year for $220.

Top Rated Comments

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Posted: 9 months ago
Bluetoothbrush
Rating: 12 Votes
Posted: 9 months ago
I usually watch porn while i brush my teeth, but the news is fine too.
Rating: 8 Votes
Posted: 9 months ago
I normally take my very expensive smartphone with me every morning near flowing and spraying water.
Rating: 7 Votes
Posted: 9 months ago
I think.... we may have gone too far this time.....
Rating: 6 Votes
Posted: 9 months ago
Even as I slowly sink into the depths of dementia...I can still brush my teeth without a $220 toothbrush and associated iPhone app.

Just because something can be made, doesn't mean it should be made...
Rating: 6 Votes
Posted: 9 months ago

That's awesome I want one. I can't wait for the day when close to everything is "smart".


Except, possibly, the users!:p

;)
Rating: 4 Votes
Posted: 9 months ago
Finally, an app for my toothbrush. /sarcasm
Rating: 3 Votes
Posted: 9 months ago
Ok I am now officially embarrassed to be a member of the human race.
Rating: 2 Votes
Posted: 9 months ago

Even as I slowly sink into the depths of dementia...I can still brush my teeth without a $220 toothbrush and associated iPhone app.

Just because something can be made, doesn't mean it should be made...


Just because you don't think you would use something, doesn't mean it shouldn't be made. Many elderly people don't think there's any point in getting a smartphone either.
Rating: 2 Votes
Posted: 9 months ago
I don't want to live on this planet any more.
Rating: 2 Votes

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