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Sprint Sells 5.6M Smartphones in Q4 2013, Stops Reporting iPhone Numbers

sprint_logoSprint today announced that it sold 5.6 million smartphones in the fourth quarter of 2013 and 20.5 million smartphones for the year. It is unclear how many of those smartphones were iPhones as the carrier is following Verizon Wireless and AT&T in not breaking down its smartphone sales or activations by platform.

Sprint added 682,000 customers in the last three months of the calendar year, bringing its total customer base to 53.9 million subscribers. Total retail postpaid churn was 2.15%, down slightly from the 2.18% measured in the year ago quarter. The company reported a loss of $1 billion, which is less than the $1.3 billion it lost in Q4 2012.
Sprint ended the year with 53.9 million Sprint platform subscribers – its highest level ever – after adding 58,000 postpaid subscribers, 322,000 prepaid subscribers and 302,000 wholesale and affiliate subscribers in the fourth quarter. Sprint sold 5.6 million smartphones in the fourth quarter and 20.5 million smartphones for the year with smartphone sales mix reaching 95 percent for postpaid and 66 percent for prepaid in the quarter.
Earlier this year, Sprint competitor Verizon announced smartphone activations of 8.8 million along with 1.7 million new subscribers in Q4 2013, while AT&T activated 1.2M postpaid smartphones and gained 809,000 new subscribers in the quarter.

Sprint becomes the first US carrier to lose money this quarter as it continues to struggle. Recent rumors suggest Sprint parent company Softbank may be interested in acquiring rival T-Mobile, but regulators have already expressed opposition to the deal.

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Posted: 7 months ago
Sprint better not buy T-Mobile.

T-Mobile is shaking up this industry and having lots of success. Sprint is an example of how NOT to run a wireless carrier.
Rating: 5 Votes
Posted: 7 months ago

But yet and still the other three report iPhone numbers. The iPhone is still extremely relevant don't get it twisted


None of the top four mobile companies are reporting iPhone numbers now.
Rating: 3 Votes
Posted: 7 months ago

Sprint better not buy T-Mobile.

T-Mobile is shaking up this industry and having lots of success. Sprint is an example of how NOT to run a wireless carrier.


DOJ has already expressed opposition to the deal. The only way it happens would most likely require both carriers to divest of some spectrum (which neither could really afford to do).

I'd also think Sprint shareholders would HAVE to remember the cluster-f that buying Nextel created. That was a match made in hell. I hated that Sprint bought Nextel because as a then-Nextel customer, things went to ****. Quickly. That would happen with T-Mobile too, I'm certain.
Rating: 2 Votes
Posted: 7 months ago


It is unclear how many of those smartphones were iPhones as the carrier is following Verizon Wireless (http://www.macrumors.com/2014/01/21/verizon-4q-2013-earnings/) and AT&T (http://www.macrumors.com/2014/01/28/att-4q2013/) in not breaking down its smartphone sales or activations by platform.


All of these US carriers march in lock-step, whether it be pricing, these new "next" plans, and now not breaking down smartphone sales. Who benefits from this?

As usual, it all stinks of collusion and there should've been a congressional hearing years ago, but they get away with it every time. Just one of the perks of being a subsidiary of the man, I guess. :eek:
Rating: 2 Votes
Posted: 7 months ago

Whats the logic behind not reporting iPhone numbers? It seems like all of the big carriers are doing this now.


What was the logic behind reporting them in the first place? Carriers didn't report activations by brand until the iPhone.

It was pretty clear that it was an Apple requirement then, so perhaps it's an Apple requirement now that they stop.

(Reporting activations was misleading anyway, since it included activations of used devices, which was usually about 10% of iPhone numbers. But since most people confused activations with sales, it always worked to Apple's PR advantage.)

In short, it feels like another Tim Cook change, similar to changing forecasts to be more reasonable.
Rating: 2 Votes
Posted: 7 months ago

Whats the logic behind not reporting iPhone numbers? It seems like all of the big carriers are doing this now.


Initially there was buzz generated by having the iPhone on your network. In 2014 not so much. Now a smartphone is a smartphone is a smartphone.
Rating: 1 Votes
Posted: 7 months ago

What was the logic behind reporting them in the first place? Carriers didn't report activations by brand until the iPhone.

It was pretty clear that it was an Apple requirement then, so perhaps it's an Apple requirement now that they stop.

(Reporting activations was misleading anyway, since it included activations of used devices, which was usually about 10% of iPhone numbers. But since most people confused activations with sales, it always worked to Apple's PR advantage.)

In short, it feels like another Tim Cook change, similar to changing forecasts to be more reasonable.


No, not an Apple requirement. ATT did it to snub competitors in the face because they had an exclusive. Others followed that trend, thats all. In reality, Numbers sales is both a blessing and a curse to Apple. If one carrier slumps, a ton of assumptions are made on the stock market about Apple. however, w/o numbers, it can be hard to state Apple has leverage over carriers.

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At this point, Sprint has received some hard opposition from both DoJ and FCC. With T-Mobile being strong and profitable, it's very unlikely that DoJ/FCC position will change. Why allow a 3rd strong carrier merge with a failing one? That would just invite the possibility of one pulling down the other.

I'm betting DoJ and FCC would rather see Sprint fail on it's own and let T-Mobile thrive.. it makes more sense.. a much safer bet.. it also shows that DoJ was right to keep ATT away from T-Mobile..

Even if Sprint fails, it can be said that it would have happened regardless and we'd be down to a 2 horse race with ATT/Verizon and no 3rd or 4th if ATT had been allowed to take over T-Mobile.

Last, any merger would likely see John L. outed as CEO from T-Mobile.. If Johns gone, so is Uncarrier.. say hello to contracts and higher prices and goodbye to market disrupter.
Rating: 1 Votes
Posted: 7 months ago

That's totally not true. Sprint is just losing across-the-board that's why they are not reporting numbers of individual Smart phones
But yet and still the other three report iPhone numbers. The iPhone is still extremely relevant don't get it twisted


What exactly would I be getting twisted? None of the other telcos report iPhone numbers anymore. Now if you can provide any proof I will gladly retract my statement. Let me save you some time. They no longer report iPhone sales.:eek:
Rating: 1 Votes
Posted: 7 months ago

That's totally not true. Sprint is just losing across-the-board that's why they are not reporting numbers of individual Smart phones
But yet and still the other three report iPhone numbers. The iPhone is still extremely relevant don't get it twisted


Wrong,

Please read the story, Sprint in line with Verizon/ATT and TMO are not reporting iPhone numbers. Sprint posted a small, but gain of subs last qtr.
Rating: 1 Votes
Posted: 7 months ago

but in many places, sprint's service sucks even when there's good "coverage." at least t-mobile's actually works when you do have coverage.

4 or 5 bars of sprint lte = 0.3mb download and 0.01mb upload, last time i tested from my work phone (galaxy 3s). Yes, the upload speed is almost as fast as dialup from the early 1990's. And this has been consistent, every time i've tested it over the past year, in multiple locations around my city. But at least it's unlimited!

I switched from sprint to verizon for my personal phone, now happy getting 30mb+ download speeds in the same coverage area. It's a different experience having a phone that actually has a working data connection....


Attachment 460510
YMMV. I've seen Verizon barely pull 1Mbps as well.
Rating: 1 Votes

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