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China Mobile Stores Going All Out for iPhone and iPad Promotion

Following the start of pre-orders for the iPhone 5s and iPhone 5c on China Mobile earlier this week, new photos from PRC and ME show just how much the world's largest carrier is emphasizing its launch of Apple's products.

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The carrier's relatively small store at the Link City shopping mall in Shenzhen is covered in Apple promotional signage, including wall-mounted banners and a large scrolling digital ribbon sign advertising discounted pricing on the new iPhones, extra free-standing signage, and even a flatscreen television replaying video of Apple's iPhone 5s/5c introduction from September.
Not only were there Apple advertisements all over the place, but even Phil Schiller was present, his A7 chip announcement playing on a flatscreen TV. A majority of the ad and display space in the store had been dedicated to Apple. If this is any indication, China Mobile is planning to aggressively promote their new Apple partnership in the hopes of blunting any advances from China Unicom and Telecom.
One of the store's two display tables is entirely devoted to Apple products, with iPhone 5s, iPhone 5c, iPad, and iPad mini units on display for customers to try out, extra iPhone 5c samples showing the various color options, and a China Mobile salesperson staffing the table at a large iMac.

The China Mobile iPhone launch comes just as market research firm Counterpoint Research revealed a significant jump in Apple's smartphone market share in China in October, with Apple leaping from sixth place to third with over 10% of the market on the strength of the iPhone 5s and 5c launches. With China Mobile opening iPhone availability up to millions of potential new customers beyond launch partners China Unicom and China Telecom, Apple is clearly looking to make a significant move in the world's largest market.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

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9 months ago

I banned iPhones (and smartphones) from all meetings at work.


I think more will get done if you also ban meetings at work.
Rating: 10 Votes
9 months ago

Most of Wall Street believes Apple will sell about a few million iPhones, tops, on China Mobile's network. That's out of China Mobile's 750 million subscribers. Apple is estimated to sell about measly 1% of iPhones out of China Mobile's entire user base. Quite a bit of confidence in Apple... NOT! Apple is being majorly disrespected by Wall Street and there's no one from Apple willing to step up and tell them to go to hell. :mad:


What's your source for "most of Wall Street"?
Rating: 6 Votes
9 months ago

Most of Wall Street believes Apple will sell about a few million iPhones, tops, on China Mobile's network. That's out of China Mobile's 750 million subscribers. Apple is estimated to sell about measly 1% of iPhones out of China Mobile's entire user base. Quite a bit of confidence in Apple... NOT! Apple is being majorly disrespected by Wall Street and there's no one from Apple willing to step up and tell them to go to hell. :mad:


Consumers will tell them with their wallet...
Rating: 5 Votes
9 months ago

As an apple shareholder, this makes me very, very happy.

As an apple fan, this also makes me happy - millions of people that wanted the iPhone can finally get one, legally! The more people that experience the iPhone, the better the world will be :)

(and I'm not kidding, iPhones bring people closer, and connect our world in a way that nothing else can... it's amazing :) )


This has to be the funniest post I have read here for a long time!
Rating: 3 Votes
9 months ago
Wow, I am sure they are very excited. Good for them!
Rating: 2 Votes
9 months ago

I think they'll overtake Samsung, atleast until the Samsung Galaxy S5 (or whatever) is released.


Samsung even copied the letter and number in Apple's latest phone. They had to reverse the letters so they wouldn't get sued, just like they had to reverse engineer the iPhone to copy it too. \s
Rating: 2 Votes
9 months ago
As an apple shareholder, this makes me very, very happy.

As an apple fan, this also makes me happy - millions of people that wanted the iPhone can finally get one, legally! The more people that experience the iPhone, the better the world will be :)

(and I'm not kidding, iPhones bring people closer, and connect our world in a way that nothing else can... it's amazing :) )
Rating: 2 Votes
9 months ago

Wow nobody showed up to the launch event!

That has to be the worst launch since the Verizon iPhone!

One Asian girl in line?!


Thats what I was thinking, Apple isnt a big deal in China.
Rating: 1 Votes
9 months ago
If you say "anyone who wants an iPhone 5S in China already has one," you will be proven wildly wrong very quickly.

China Mobile will cause a huge surge in Apple's profits, market share, and sales.

A lot of analysts and investors are not understanding 1) how many wealthy people there are in china, 2) how closely the chinese market like every market follows iPhone rumors/news, and 3) how big a status symbol is the Apple brand in China.

Those three factors are going to make a perfect storm.

Samsung already had its volley across Apple's bow, stealing market share and stock value. This is Apple's time to fire back in a big way.

And that is even before the new product category iWatch and also the highly anticipated iPhone 6 with a larger screen arrive in 2014.

Samsung can't offer a new phone that's radically different and better.

Apple can. The big screen iPhone 6 is a tremendous ace up Apple's sleeve. What other company can offer a new version of a best-selling product that will cause TONS of pple to upgrade immediately?

APPL got run down to 390. Now the YoYo goes up. I'm not saying it'll stay up forever... but 2014? It's the year of Apple.
Rating: 1 Votes
9 months ago

The more people on iMessage, the better the communications, the more fun, the more work done, the more amazement spread, the more good images stored and accessed from Apple servers . . .

Gotta get those data centers built out. Maybe two or three in South America, three in Europe, four in central and east Asia, two in Africa. They're just practicing with their US centers right now, probably gathering together a gobal construction army as they go. They'll be spending ten billion a year on this.

Can't guess how they'll lay out the transmission infrastructure. I do wonder if their real-time Earth observatory images from space will be for Apple devices only.

And so on. Spyguy's point was fun, but not funny.


what drug r u on dude? must be good stuff :D
Rating: 1 Votes

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