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Apple's U.S. Smartphone Usage Share Remains Above 40%

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the August-September 2013 period, showing that Apple's smartphone market share rose to 40.6 percent, compared to Android's 51.8 percent over the same period.

For handset manufacturers, Apple was in first place by a wide margin, with second place Samsung holding 25.4 percent of the market.

ComScore October 2013
149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July). Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.
ComScore October 2013 2
Collectively, Apple and Google control 92.2 percent of the market, with BlackBerry and Symbian losing share, while Microsoft's Windows Phone platform gained slightly.

comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Top Rated Comments

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11 months ago

Windows Phone has potential.


Potential to go the way of the Dodo bird. :D
Rating: 6 Votes
11 months ago

the 5S reminded me of why i have stuck with apple since the original iPhone


iOS 7 has for the first time made me consider a different smartphone OS. I'm really frustrated with uncharacteristically unintuitive things like the new Calendar. And I figure if I'm going to get that frustrated, I might as well dive into a different technology. I'm hoping that iOS7 is simply exhibiting growing pains and that it'll all eventually get straightened out. But if it doesn't, there are more and more compelling alternatives out there for me to explore.
Rating: 6 Votes
11 months ago

Apple proves to surpass the competition once again!:apple:


Where...... In the U.S. only? Set the comscore to World instead of U.S. and see what you get. Apple rules the U.S., not the world for handset sales. Samsung takes over that hands down.
Rating: 6 Votes
11 months ago

And your on a Apple enthusiast site why?


This site would suck if there are 18 pages of "I love you Apple and can do no wrong" posts drooling and offering their first born sons to Tim. Not everybody is a cultist you know?
Rating: 6 Votes
11 months ago
Windows Phone has potential.
Rating: 5 Votes
10 months ago

iOS 7 has for the first time made me consider a different smartphone OS. I'm really frustrated with uncharacteristically unintuitive things like the new Calendar. And I figure if I'm going to get that frustrated, I might as well dive into a different technology. I'm hoping that iOS7 is simply exhibiting growing pains and that it'll all eventually get straightened out. But if it doesn't, there are more and more compelling alternatives out there for me to explore.


I think it's a lot different going from Android to iOS. I gave it a shot for 2 months with a iPhone 5s but came running back to Android because I felt chained down by the OS and it felt like a downgrade. I haven't touched my wife's iPhone 5 and I don't want to. iOS 7 left such a bad impression on me I returned a retina iPad mini (unopened) because I got sick of seeing "low memory" errors on the 5s.
I think if you never used Android then you really don't know what your missing especially since Android was crappy for the first couple of revisions; I agree with many on that. But today it beats iOS hands down. For my wife I will always pick Apple because it just works (if you ignore the things that do not work).
Rating: 4 Votes
11 months ago

iOS 7 has for the first time made me consider a different smartphone OS. I'm really frustrated with uncharacteristically unintuitive things like the new Calendar. And I figure if I'm going to get that frustrated, I might as well dive into a different technology. I'm hoping that iOS7 is simply exhibiting growing pains and that it'll all eventually get straightened out. But if it doesn't, there are more and more compelling alternatives out there for me to explore.

You will be back!

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Where...... In the U.S. only? Set the comscore to World instead of U.S. and see what you get. Apple rules the U.S., not the world for handset sales. Samsung takes over that hands down.

We're talking premium smartphone sales. Not useless bricks.
Rating: 4 Votes
11 months ago

And your on a Apple enthusiast site why?


So that you could ask him.
Rating: 4 Votes
10 months ago

Which is ironic because with Android you not only don't have root access to your device (without jailbreaking):
- You are stuck with Samsung/Google/carrier banners/branding all over your phone.
- You can't run iOS apps (which there are more of)
- Developers can't stop people from duplicating their apps and selling them on unofficial app stores (full of copied apps, viruses, unstable apps and pirated apps)
- You can't update AndroidOS unless your phone manufacturer and carrier have packaged the update to include their branding/approval.
- You can't run all Android apps on all current-gen Android phones.
- You submit to Google collecting all of your usage data and using it to target you with ads/data mine/sell on to others.

I love the idea of a phone being more 'free' or 'open', but Android is not that. The only 'open' part of it is the fact it uses a modified linux kernel... which is basically closed off because you can't contribute to it. You cannot recompile the kernel and install it onto your Android phone (without jailbreaking and hacking your way past restrictions). iOS Is the same (but with the UNIX-based open source Darwin kernel).

When people say 'Android is for nerds who like to fiddle' all I always laugh because it's definitely not the case. Manufacturers can add banners/advertising to Android, but that's really the only flexibility that Google allows, which Apple doesn't. Personally this isn't a feature I need...

Everything 'Android' is copied/stolen, including:
- Your private usage data (by Google)
- The names (all from the movie Bladerunner... I'm waiting for the Samsung Deckard)
- The OS design and gestures (all from Apple)
- The apps on 3rd party stores (from the loyal Android developers trying to make a living)

Open/freedom is cool, but Android isn't some cool OS that allows complete freedom that nerds can all enjoy. I'm still waiting for that option, but for now a jailbroken iPhone offers me as much freedom as I want. And NO I don't steal apps, I'm probably one of Apple (and the cydia store)'s biggest customers. I just like to customize the GUI, add features/gimmicks and enjoy the freedom of root access. This is possible for both iOS and Android ONLY WITH A JAILBREAK. Neither offer it out of the box... tell me when somebody does. Ubuntu phone maybe?


That is all fine and dandy. If you buy the right phone, it can be rooted out of the box trivially at any time via fast boot. Also, if you buy the right phone your updates will not be subject to telcos and bloat free. Buy stock android bro. I also never see a single ad thanks to ad away. I am well aware of the benefits of jailbroken ios but it is a pain in the ass. For post a4 devices you can never restore and therefore never screw up. Not to mention the usual one year delay until the jbs release. Jailbroken ios is great I agree.

The jb crowd is looked down upon in the ios community as well. It would seem apple does not care for it either. Meanwhile the android community largely embraces rooting and google devs will even offer solutions that require root in official support forums. The whole vibe is different. There is no ios equivalent to XDA. Outside of the hacks section here, I feel like everyone here looks down on me when I rave about jb'd ios' advantages.

For all intensive purposes the answer to , can you do ____ with you phone? Is yes on android more often than ios.

You also have a lot of anti google fud in there that I won't bother addressing. They are not ambient beings but they did include an 'allow apps from third party sources' checkbox.

How's that jailbroken iPhone 5s? Almost as good as my jb'd iPad air I bet.
Rating: 3 Votes
10 months ago

Samsung and HTC went out of there way to make a 4" flagship phone. They quickly found out it was not that easy. The HTC one mini does not even have NFC.


The HTC One mini is 4.3 inch, not 4 inch. Quite a difference. Besides, no one in their right mind would call the mini a "flagship" device, its a mid tier. As I said, Apple is the only manufacturer I know still making a 4 inch display.
Rating: 3 Votes

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