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Apple's U.S. Smartphone Usage Share Remains Above 40%

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the August-September 2013 period, showing that Apple's smartphone market share rose to 40.6 percent, compared to Android's 51.8 percent over the same period.

For handset manufacturers, Apple was in first place by a wide margin, with second place Samsung holding 25.4 percent of the market.

ComScore October 2013
149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July). Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.
ComScore October 2013 2
Collectively, Apple and Google control 92.2 percent of the market, with BlackBerry and Symbian losing share, while Microsoft's Windows Phone platform gained slightly.

comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Top Rated Comments

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20 weeks ago

And your on a Apple enthusiast site why?


This site would suck if there are 18 pages of "I love you Apple and can do no wrong" posts drooling and offering their first born sons to Tim. Not everybody is a cultist you know?
Rating: 6 Positives
20 weeks ago

Apple proves to surpass the competition once again!:apple:


Where...... In the U.S. only? Set the comscore to World instead of U.S. and see what you get. Apple rules the U.S., not the world for handset sales. Samsung takes over that hands down.
Rating: 6 Positives
20 weeks ago

the 5S reminded me of why i have stuck with apple since the original iPhone


iOS 7 has for the first time made me consider a different smartphone OS. I'm really frustrated with uncharacteristically unintuitive things like the new Calendar. And I figure if I'm going to get that frustrated, I might as well dive into a different technology. I'm hoping that iOS7 is simply exhibiting growing pains and that it'll all eventually get straightened out. But if it doesn't, there are more and more compelling alternatives out there for me to explore.
Rating: 6 Positives
20 weeks ago

Windows Phone has potential.


Potential to go the way of the Dodo bird. :D
Rating: 6 Positives
20 weeks ago
Windows Phone has potential.
Rating: 5 Positives
20 weeks ago

iOS 7 has for the first time made me consider a different smartphone OS. I'm really frustrated with uncharacteristically unintuitive things like the new Calendar. And I figure if I'm going to get that frustrated, I might as well dive into a different technology. I'm hoping that iOS7 is simply exhibiting growing pains and that it'll all eventually get straightened out. But if it doesn't, there are more and more compelling alternatives out there for me to explore.

You will be back!

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Where...... In the U.S. only? Set the comscore to World instead of U.S. and see what you get. Apple rules the U.S., not the world for handset sales. Samsung takes over that hands down.

We're talking premium smartphone sales. Not useless bricks.
Rating: 4 Positives
20 weeks ago

And your on a Apple enthusiast site why?


So that you could ask him.
Rating: 4 Positives
20 weeks ago

iOS 7 has for the first time made me consider a different smartphone OS. I'm really frustrated with uncharacteristically unintuitive things like the new Calendar. And I figure if I'm going to get that frustrated, I might as well dive into a different technology. I'm hoping that iOS7 is simply exhibiting growing pains and that it'll all eventually get straightened out. But if it doesn't, there are more and more compelling alternatives out there for me to explore.


I think it's a lot different going from Android to iOS. I gave it a shot for 2 months with a iPhone 5s but came running back to Android because I felt chained down by the OS and it felt like a downgrade. I haven't touched my wife's iPhone 5 and I don't want to. iOS 7 left such a bad impression on me I returned a retina iPad mini (unopened) because I got sick of seeing "low memory" errors on the 5s.
I think if you never used Android then you really don't know what your missing especially since Android was crappy for the first couple of revisions; I agree with many on that. But today it beats iOS hands down. For my wife I will always pick Apple because it just works (if you ignore the things that do not work).
Rating: 4 Positives
20 weeks ago

Collectively, Apple and Google control 92%

Big difference in quality between the two, i love my nexus 7 FHD, however, for a phone, apple still wins hands down! the 5S reminded me of why i have stuck with apple since the original iPhone


Lot of people will argue otherwise. I cannot stand the iPhone - it is too limiting and toyish for my taste without providing any exclusive benefits. But up until iOS7 I would prefer using iPad 3 for a tablet even though we have a Galaxy Tab and N7 2013 in house.

Post iOS7 things changed. I am now waiting for the Nexus 10 (2014 edition I guess) so I can sell the iPad and try to deal with one ecosystem. iOS 7 really ruined a great experience on the iPad.
Rating: 3 Positives
20 weeks ago

You will be back!

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We're talking premium smartphone sales. Not useless bricks.


Pretty sure Samsung makes high quality devices. I mean, hell, apple used their parts at one point. Also, WW sales on the S4 surpass that of the iPhone. Until Apple wooes the Asian market, they will lose big time in the WW market.
Rating: 3 Positives

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