The company introduced Passbook gift card support for the app in October 2012, but the feature was exclusive to users in the United States. Now users in a select number of countries, including the United Kingdom, Australia, Canada and others have attained the same ability.
The Apple Store app is available for free in the App Store. [Direct Link]
What's New in Version 2.9
- Gift cards by email now available in select countries. Buy and email them to friends and family right from the app. These gift cards are easily integrated with the Passbook app to use at your favorite Apple Retail Store.
- Various improvements and performance enhancements.