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Survey Shows Older and Cheaper iPhones and iPads Remain Popular, MacBook Pro is Best-Selling Mac

In its latest report on Apple, Consumer Intelligence Research Partners (CIRP) surveyed a number of recent purchasers of Apple products to determine U.S. buyer's purchasing habits regarding preferred capacity and model of a variety of Apple products.

Among other things, the survey found that the iPhone 5 accounted for just 52% of iPhones purchased in June 2013 -- back in October, just after the iPhone 5 had launched, the new device commanded some 68% of iPhone purchases. In June, 30% of iPhone sales were from the 4S, while 18% were from the 4.

iPhone Purchase by Model
The iPhone 4 and 4S aren't the only older iOS devices to be seeing significant sales success. The iPad 2, which is particularly popular in educational and enterprise environments, accounted for 34% of total iPad sales in June. The Retina iPad and iPad mini each counted for a third of total sales.

iPhone Purchase by Model
The 16GB capacity iPad is by far the most popular model, with the 32GB, 64GB and 128GB models accounting for 28%, 11% and 2% of total sales respectively.

iPad Model by Storage Capacity
Finally, though the Mac Pro has not been significantly updated in several years, it still accounts for 5% of total Mac sales, according to the survey -- and is more popular than the Mac mini. The MacBook Pro makes up 70% of Apple's notebook sales, with more than half of those sales going to the Retina display-equipped models.

Mac Purchase by Model
Apple does not break down sales by model, and though this data is from a survey and not company-provided, it gives some insight into the sales preferences of Apple's customers.

Top Rated Comments

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19 months ago

I don't understand.

The air is faster, more reliable and lighter. It has a better battery life and a higher resolution display. External storage is cheap, and external cd drives do the job just fine. There are very few valid reasons to buy a 13" MBP


Many people prefer having half their computer in their computer.
Rating: 13 Votes
19 months ago

the Mac Pro […] still accounts for 5% of total Mac sales[…] and is more popular than the Mac mini.


Wow, really? :confused:
Rating: 11 Votes
19 months ago
I'm surprised the Mac Pro has been out-selling the Mac Mini
Rating: 9 Votes
19 months ago

I don't understand.

The air is faster, more reliable and lighter. It has a better battery life and a higher resolution display. External storage is cheap, and external cd drives do the job just fine. There are very few valid reasons to buy a 13" MBP


A 15" screen. 16GB of RAM. Quad-Core CPUs. Dual-Core CPUs > 1.7GHz. A Retina display. You know, Pro stuff.
Rating: 8 Votes
19 months ago

There are very few valid reasons to buy a 13" MBP


16GB RAM and having to always carry around adapters and external drive(s) is very annoying and makes the Air less portable than the MBP. IMO, there are very few valid reasons to buy a 13" MBA over the MBP :)
Rating: 8 Votes
19 months ago
I don't understand.

The air is faster, more reliable and lighter. It has a better battery life and a higher resolution display. External storage is cheap, and external cd drives do the job just fine. There are very few valid reasons to buy a 13" MBP
Rating: 7 Votes
19 months ago

I don't understand.

The air is faster, more reliable and lighter. It has a better battery life and a higher resolution display. External storage is cheap, and external cd drives do the job just fine. There are very few valid reasons to buy a 13" MBP


CDs/DVDs and Ethernet ports are still a thing and it has the lowest entry price point to the Pro line. All in, the 13" MBP still provides good value for budget buyers. Even more so if you're a student. Especially since the White MacBook disappeared.

Not everyone wants to spend more to find external solutions for stuff that should arguably be built in already.
Rating: 7 Votes
19 months ago

I don't understand.

The air is faster, more reliable and lighter. It has a better battery life and a higher resolution display. External storage is cheap, and external cd drives do the job just fine. There are very few valid reasons to buy a 13" MBP


Some like internal superdrive's, wired ethernet, FW and the ability to purchase industry standard HDD's/SSD's and RAM. I don't see what so appealing about a MBA.
Rating: 6 Votes
19 months ago

I don't understand.

The air is faster, more reliable and lighter. It has a better battery life and a higher resolution display. External storage is cheap, and external cd drives do the job just fine. There are very few valid reasons to buy a 13" MBP


Mac Pro has higher performance, and is user upgradable. Some people want/need DVD-drives too, and don't want to mess with external crap.

Edit: They also has more ports (Ethernet, Audio In, FireWire).
Rating: 5 Votes
19 months ago
iDevices aside, it's no surprise that the models that are still user upgradeable have the edge.

I considered getting the rMBP, but when I saw that any memory increases or drive upgrades had to be done by Apple at initial purchase, I didn't buy.

Still with my early 2011 15" MBP - picked the one with the fastest processor, with the standard amount of memory and hard drive size, then maxed the memory on my own, bought an SSD and pulled out the standard hard drive.

No one wants to be forced to pay the Apple premium for memory increases and SDD size increases. Apple simply charges too much for those upgrades at initial purchase.
Rating: 5 Votes

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