Apple retailers frequently discount iPhones, Macs and iPads for Black Friday.
U.S. PC Shipments Continue to Slide in 2Q13 as Apple Lags Overall Market
“We are seeing the PC market reduction directly tied to the shrinking installed base of PCs, as inexpensive tablets displace the low-end machines used primarily for consumption in mature and developed markets,” said Mikako Kitagawa, principal analyst at Gartner. “In emerging markets, inexpensive tablets have become the first computing device for many people, who at best are deferring the purchase of a PC. This is also accounting for the collapse of the mini notebook market.”
Gartner's number show Apple underperforming the overall industry in the United States, with the Mac maker posting a 4.3% decline in shipments compared to the 1.4% decline in the overall market. Apple was able to hold on to its third-place ranking in the U.S. market behind HP and Dell, although fourth-place Lenovo is closing quickly on Apple, driven by nearly 20% year-over-year growth in the U.S.
Apple does not rank on Gartner's list of top five vendors on a worldwide basis, with Asus holding down the bottom spot at 6.0% of the market. All of the top five worldwide vendors saw year-over-year shipment declines, although Lenovo's minimal 0.6% drop allowed it to take the worldwide crown from HP, which experienced a 4.8% decline.