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Apple Continues 'Designed by Apple' Campaign With Double-Page Print Ad

Apple is continuing its new 'Designed by Apple' branding campaign with a new two-page print advertisement spotted by 9to5Mac in the Toronto Star. It's likely the print campaign will extend to other newspapers as well.

The text in the ad is identical to that used on Apple's website for the campaign.

Designedbyappleprint
Along with this new print ad, Apple has been running the new 60-second 'Our Signature' spot in a wide television campaign, and it's been reported that other ads in the campaign will be following in the coming months.

Update: Apple's "Designed by Apple" feature page contains four different background images, and it appears that Apple is indeed running corresponding print ads in various newspapers, with a different version appearing in the Chicago Tribune.

designed_by_apple_print_2

Top Rated Comments

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20 months ago
These are 100% classy.
Rating: 20 Votes
20 months ago
Very different move from Apple. But i really like it. Its very similar to the Apple ads from the 80s when the Macintosh came out
Rating: 18 Votes
20 months ago
They designed a sweaty dude wearing an arm band who needs a haircut?
Rating: 16 Votes
20 months ago

They're advertising "Deigned by Apple in California" in a Canadian paper???:confused::confused:


I dont see a problem:confused:
Rating: 16 Votes
20 months ago

They designed a sweaty dude wearing an arm band who needs a haircut?


Right, because people who have just finished doing workouts have perfect wall street hairdos filled with hair gel, and are freshly showered with clean dry clothes. Do you want reality using Apple's products or do you want Vogue? ;)
Rating: 16 Votes
20 months ago
Whether you like Apple or not you have to admit that the Apple brand is powerful. People only need a small glimpse of the white earphones and they know it's Apple.
Rating: 16 Votes
20 months ago
Definitely classy ... I like how Apple isn't trying to take any shots at its competitors. Pretty stark contrast to Samsung's "Next Big Thing" ads of late.
Rating: 14 Votes
20 months ago
I think the picture in this ad was taken when the new Mac Pro was announced. The guy is hanging his head in exasperated disbelief. :p
Rating: 10 Votes
20 months ago

They're advertising "Deigned by Apple in California" in a Canadian paper???:confused::confused:


...and?
Rating: 9 Votes
20 months ago
Given all of the bad reputation built up by the Bush (junior) administration around the "USA" name, it's a very wise choice to say "in California".
Rating: 9 Votes

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