On June 20, a source says Facebook will unveil that Instagram, its popular photo-sharing app, will begin to let people also take and share short videos. Call it the Vine effect.Introduced in late January, Vine allows its users to upload short six second videos that can be shared on Twitter, Facebook, and the web. Vine has enjoyed enormous success since its debut, even surpassing Instagram sharing on Twitter.
We are still looking for more information because we understand that Facebook has not wanted the details of June 20 to leak out — so this could be an intentional blind alley. But if the Instagram video report is true, you could say the event invite itself — sent by snail mail, coffee cup stain charmingly in one corner — is a red herring of its own.
TechCrunch originally suggested that the press event would see Facebook releasing a news-reading app, so it is unclear if the company plans to debut two products or if one of the sources is incorrect.
There is no additional information available on Instagram video at this time, but details will surface after the press event on Thursday.