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Apple Posts Ten-Minute 'Making a Difference, One App at a Time' Video

Apple has posted a new entry in its branding campaign, this time a ten-minute piece entitled 'Making a difference. One app at a time.'

The video looks at how Apple customers are using its technology and third-party apps to make a difference in communities around the world. The first example features an interview with Okari Denzil, a community health nurse in Lwala, Kenya.

I've never considered myself a visitor to this community. I'm a son of this community, I work here, this is my home. I have the opportunity as a community health nurse to ensure that there is health care available to this very rural setting. This is my goal.

I try to see 5-6 clients a day. Talking about those mothers who need prenatal care, mothers who are ready to deliver, mothers who have young babies at home.

We sit down with them and talk about how to ensure that we give the babies the best start in life. I also have an opportunity to ensure that the wellbeing of the entire family is taken care of.

We use Skyscape to diagnose and prevent any complications from setting in. The iPad is a resourceful tool. It's a doctor, it's a nurse, it's a public health officer in my bag.
Apps featured in the video include Skyscape Medical Resources, Orthocare's Galileo, Thornton Media's Cherokee Language App, and AssistiveWare's Proloquo2go.

Top Rated Comments

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18 months ago
Thank you Apple for caring and enriching peoples lives. :)
Rating: 15 Votes
18 months ago
Fantastic video. It's great to see stories of how developers Apps are improving lives.
Rating: 14 Votes
18 months ago
Wow this is touching. I hope you can help more people along the way. Thank you Apple and thank you App Developers
Rating: 12 Votes
18 months ago
It's this kind of focus that reaffirms my love for apple

:apple:
Rating: 12 Votes
18 months ago
Wow. Just wow.
Rating: 8 Votes
18 months ago
Lovely advert. Especially the language/verbal one was extremely moving and humbling. I'm definitely enjoying the new direction Apple are going with both their products and adverts. Not ashamed to say I'm a little misty-eyed at the moment. :o
Rating: 7 Votes
18 months ago

In between hating Google, enjoy this YouTube video :)

I watched it on the Apple site which uses HTML 5 :)
Rating: 6 Votes
18 months ago
The scene with Enrique made me cry a little bit. So touching.
Rating: 6 Votes
18 months ago

The scene with Enrique made me cry a little bit. So touching.


I'm so glad i'm not the only one :o
Rating: 4 Votes
18 months ago
I worked in a hospital in rural Sierra Leone for some time, one of the poorest parts of one of the poorest countries in the world. One of the local kids took a shine to me and all the high tech gear I brought with me to conduct some medical research.

I remember showing him Google Maps on my MacBook Air and pointing at something and asking if he knew where it was, he said no, so I showed him for the first time what Africa looks like.

That's what technology is for, and what elevates out nerdy love of it to something genuinely important to humanity. I associate that with Apple, from stumbling into my dads office as a 10 year old and teaching myself how to use HyperCard on a Mac Plus, to now as a doctor that works in the developing world, I feel like Apple is one of the few companies that produces something.. Human.
Rating: 4 Votes

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