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Apple Posts Ten-Minute 'Making a Difference, One App at a Time' Video

Apple has posted a new entry in its branding campaign, this time a ten-minute piece entitled 'Making a difference. One app at a time.'

The video looks at how Apple customers are using its technology and third-party apps to make a difference in communities around the world. The first example features an interview with Okari Denzil, a community health nurse in Lwala, Kenya.

I've never considered myself a visitor to this community. I'm a son of this community, I work here, this is my home. I have the opportunity as a community health nurse to ensure that there is health care available to this very rural setting. This is my goal.

I try to see 5-6 clients a day. Talking about those mothers who need prenatal care, mothers who are ready to deliver, mothers who have young babies at home.

We sit down with them and talk about how to ensure that we give the babies the best start in life. I also have an opportunity to ensure that the wellbeing of the entire family is taken care of.

We use Skyscape to diagnose and prevent any complications from setting in. The iPad is a resourceful tool. It's a doctor, it's a nurse, it's a public health officer in my bag.
Apps featured in the video include Skyscape Medical Resources, Orthocare's Galileo, Thornton Media's Cherokee Language App, and AssistiveWare's Proloquo2go.

Top Rated Comments

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15 months ago
Thank you Apple for caring and enriching peoples lives. :)
Rating: 15 Votes
15 months ago
Fantastic video. It's great to see stories of how developers Apps are improving lives.
Rating: 14 Votes
15 months ago
Wow this is touching. I hope you can help more people along the way. Thank you Apple and thank you App Developers
Rating: 12 Votes
15 months ago
It's this kind of focus that reaffirms my love for apple

:apple:
Rating: 12 Votes
15 months ago
Wow. Just wow.
Rating: 8 Votes
15 months ago
Lovely advert. Especially the language/verbal one was extremely moving and humbling. I'm definitely enjoying the new direction Apple are going with both their products and adverts. Not ashamed to say I'm a little misty-eyed at the moment. :o
Rating: 7 Votes
15 months ago

In between hating Google, enjoy this YouTube video :)

I watched it on the Apple site which uses HTML 5 :)
Rating: 6 Votes
15 months ago
The scene with Enrique made me cry a little bit. So touching.
Rating: 6 Votes
15 months ago
A nice moving video that makes you realize how big of an impact in someone's life technology can have. Also kinda surprised to see my hometown in NJ was one of the places they visited.
Rating: 4 Votes
15 months ago

The scene with Enrique made me cry a little bit. So touching.


I'm so glad i'm not the only one :o
Rating: 4 Votes

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