Apple Sends Press 'Decade of iTunes' Anniversary Keepsake with 100 Free Songs - MacRumors
Skip to Content

Apple Sends Press 'Decade of iTunes' Anniversary Keepsake with 100 Free Songs

by

Following the introduction of the new 'Decade of iTunes' milestone feature that debuted yesterday to celebrate iTunes' 10th anniversary, Apple has sent out a hard copy of the timeline to journalists, reports CNET.

itunesanniversaryswag
The paper version of the timeline comes with a gift card that features 100 free handpicked iTunes songs, along with a personal thank you note from senior VP of Internet Software and Services Eddy Cue.

When Apple introduced the iTunes Store on April 28, 2003, we thought if consumers had a great, legal way to download music they would embrace it – did they ever. Apple was floored, as were the labels, when customers bought over 1 million songs during the first week. And now, 10 years later, we continue to be amazed by how much customers love the iTunes Store, with more than 25 billion songs sold.

Apple loves music and strives to provide customers with the most innovative features and services on iTunes. We are all very proud of having such an incredible selection of legendary musicians on the iTunes Store and take great pride in exposing music fans to new and emerging artists.

We've put together a compilation of 100 songs that represents milestones throughout the history of iTunes and shows just how far we've come. I'd like to thank our customers, label partners, and artists for being part of such an incredible decade.
–Eddy Cue

Apple's digital 10th anniversary iTunes celebration features a timeline of events that covers the ten-year history of the iTunes Store, beginning in 2003, plus a list of the top-selling songs for each year of the decade.

Top Rated Comments

177 months ago
and then someone makes a Spotify playlist of those 100 songs and shares it.
Score: 12 Votes (Like | Disagree)
Jessica Lares Avatar
177 months ago
I don't understand the hatred in here. It's a promotional item. Do you know how much promotional stuff gets passed around, especially to the press? A LOT. A majority of record labels throw albums to these people all the time, there's probably multiple copies of albums/singles just floating around in someone's drawers too.

Please don't say that Apple isn't good to us. Like I said, they give us free singles every week. They also had the free song of the day in 2004 when the new version of iTunes launched. They partner with so many magazines and companies to give out free playlists and songs too. And the best thing about it is that it isn't even some horrible indie stuff like most places give out. They're actually from pretty mainstream acts.

The whole point of giving these away to the press was to promote the success of digital music and iTunes. Sure, it was a pretty expensive freebie that was probably worth $200 a piece, but again, if you have been a iTunes user for as long as its existed, you've probably bought most of what was included. Heck, some of the stuff was given out for free in that 2004 promotion too.
Score: 6 Votes (Like | Disagree)
177 months ago
Really only press get this, they should give everyone a (or ten) free song to celebrate this event.
Score: 5 Votes (Like | Disagree)
177 months ago
I use iTunes to browse only, then use TPB to obtain - works well for me.
That's tragic.
Score: 3 Votes (Like | Disagree)
177 months ago
Did someone say boycott iTunes?

Fine, but only because Spotify is better anyways.

(Don't forget to keep buying apps and supporting your local indies, guys!)

If you're telling people to support indies, shouldn't you be telling people to buy from iTunes instead of boycotting them? After all, Spotify pay out almost nothing to indie artists.
Score: 3 Votes (Like | Disagree)
177 months ago
I use iTunes to browse only, then use TPB to obtain - works well for me.
Score: 3 Votes (Like | Disagree)

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Apple Logo Gradient 16x9 1

Apple Isn't Done With 2026: Here's What's Still Coming

Monday November 2, 2026 7:27 am PST by
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around. Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
iPad Pro 2024 vs Air 2024 Feature

Three New iPads Rumored to Launch in First Half of 2027

Sunday November 1, 2026 7:27 am PST by
After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...
Latest Stories
Everything New in the iOS 27.3 Beta
Everything New in the iOS 27.3 Beta
10 hours ago
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
11 hours ago
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
12 hours ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
14 hours ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
14 hours ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
15 hours ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
15 hours ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
15 hours ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
15 hours ago
iOS 27.3 Beta Brings Apple Intelligence to China
iOS 27.3 Beta Brings Apple Intelligence to China
15 hours ago
iPhone Duo Gets Reachability in iOS 27.3 Beta
iPhone Duo Gets Reachability in iOS 27.3 Beta
15 hours ago
Siri AI Gets More Capable in iOS 27.3
Siri AI Gets More Capable in iOS 27.3
16 hours ago
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
16 hours ago
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
16 hours ago
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
16 hours ago
Apple Releases First macOS Golden Gate 27.3 Beta
Apple Releases First macOS Golden Gate 27.3 Beta
17 hours ago
Apple Seeds First iOS 27.3 Beta
Apple Seeds First iOS 27.3 Beta
17 hours ago
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
17 hours ago
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
17 hours ago
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
17 hours ago
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
18 hours ago
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
18 hours ago
Apple Watch Automatically Identifies Songs Playing Around You
Apple Watch Automatically Identifies Songs Playing Around You
19 hours ago
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
19 hours ago
Apple Store in UK Permanently Closing Later This Month
Apple Store in UK Permanently Closing Later This Month
19 hours ago
Apple's Annual R&D Spending Jumps by More Than $11 Billion
Apple's Annual R&D Spending Jumps by More Than $11 Billion
20 hours ago
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
20 hours ago
MacBook Neo Gets Rare $30 Amazon Discount
MacBook Neo Gets Rare $30 Amazon Discount
21 hours ago
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
21 hours ago
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
21 hours ago