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IDC Predicts Android Tablet Shipments Will Overtake iPad Shipments in 2013

According to a new report from research firm IDC, tablets running Google's Android operating system are poised to overtake the iPad during the course of 2013.

A surge of low cost Android-based tablets has prompted IDC to forecast worldwide tablet shipments of 190.9 million, an increase from its previous estimate of 172.4 million.

48.8% of those are expected to run Google's operating system, giving Android the plurality of the tablet marketshare by the end of the year. In comparison, Apple is expected to retain just 46% of the tablet market, while Windows and Windows RT will make up 4.7% of overall tablet shipments.

idcestimates
In 2012, Apple's share of the market was 51% while Android's was just 41.5%.
"One in every two tablets shipped this quarter was below 8 inches in screen size. And in terms of shipments, we expect smaller tablets to continue growing in 2013 and beyond," said Jitesh Ubrani, Research Analyst for IDC's Tablet Tracker.

"Vendors are moving quickly to compete in this space as consumers realize that these small devices are often more ideal than larger tablets for their daily consumption habits."
By 2017, IDC forecasts that Android will have 46% of the market with Apple falling further behind with 43.5%. It is important to note that IDC's estimates are based on shipments rather than sales. Android's larger share of low cost tablet shipments may not translate into greater direct consumer sales.

IDC’s newest report corroborates its January findings, where Apple's share of the market slipped to 43.6% in the fourth quarter of 2012, a significant decrease from its 51.7% share in the fourth quarter of 2011 despite increased iPad shipments overall.

Top Rated Comments

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20 months ago
Yeah certainly able to predict the year 2017... thats just like 3 years and 9 months from now.

3 years and 9 months ago, the Tablet industry didnt even exist. Predicting what the tech market will be like in such a huge timeframe is ridiculous stupid.
Rating: 36 Votes
20 months ago
Shipments - maybe. Sales - no.
Rating: 25 Votes
20 months ago
Given that Apple is the sole developer of iOS devices while there are multiple Android devs, isn't this article basically saying, "More companies will inevitably outproduce one."?
Rating: 21 Votes
20 months ago
My son has an iPad Mini, 2 of his friends have Android tablets. Both of his friends tablets collect dust in their bedrooms and they barely use them. My son uses his iPad Mini hourly, sometimes 6-8 hours out of a day. He has said his friends wish they had an iPad instead of the Android tablets. Apple makes the best hardware and eco-system, they will continue to dominate until the competitors make a better eco-system to go with the cheap hardware.
Rating: 20 Votes
20 months ago
Again, they compare a hardware maker to generally, a software maker. No singe manufacturer of Tablets is anywhere close to overtaking Apple's market position in Tablet sales. Why they continue to compare and place such value on all manufacturers of Android tablets versus a single manufacturer of Apple iOS Tablets is beyond me.

To me, it is like comparing BMW's market share versus all other car manufacturers. We would only compare BMW to Lexus, or to Accura etc.
Rating: 11 Votes
20 months ago

My son has an iPad Mini, 2 of his friends have Android tablets. Both of his friends tablets collect dust in their bedrooms and they barely use them. My son uses his iPad Mini hourly, sometimes 6-8 hours out of a day. He has said his friends wish they had an iPad instead of the Android tablets.


Granted, The Android tablets suck ass. But judging by the amount of time your son spends on his iPad, it sounds more like you are in need of parrenting advice, than his friends are in need of iPads. No offence intended.
Rating: 9 Votes
20 months ago
Doubtful this year.

But, it's definitely a matter of time.


:apple:
Rating: 9 Votes
20 months ago
This is so stupid. Projecting tablet market in for 4 years? And it assumes pretty constant landscape. Why are we even bothering looking at this?
Rating: 8 Votes
20 months ago
What about in 2100? I want to know what to invest in for the long term.

My son has an iPad Mini, 2 of his friends have Android tablets. Both of his friends tablets collect dust in their bedrooms and they barely use them. My son uses his iPad Mini hourly, sometimes 6-8 hours out of a day. He has said his friends wish they had an iPad instead of the Android tablets. Apple makes the best hardware and eco-system, they will continue to dominate until the competitors make a better eco-system to go with the cheap hardware.


I know many people who bought an Android tablet because it was a bit cheaper than an iPad. Then it turned out it's unusable, slow, bad battery life, bad screen, etc… and they ended up returning it or just buying an iPad instead. All those cheap tablets simply can't be that good quality, but a lot of people do buy them since they're cheaper and "have the same features" (i.e. are black rectangles with internet connectivity). They're a bit like the netbooks of the tablet world.
Rating: 8 Votes
20 months ago
I think the responses are funny.

If the report said that Apple would keep/increase their lead - people wouldn't take issue with the report. At least most wouldn't.

But I agree - anything can and will happen in the next few years. But given the growth of Android and that tablets are offered in various sizes and manufacturers - the idea that marketshare will lean in favor of Android isn't surprising. Nor does it really mean anything in and of itself. It's only one important factor in the scheme of things.
Rating: 6 Votes

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