HBO Now Allows Subscribers to Stream HBO Go to Apple TV using AirPlay

At today's AllThingsD Dive Into Media Conference, HBO's Eric Kessler announced that from this moment forward, HBO subscribers will be able to use AirPlay with the HBO Go app.

"Our longterm goal for Go is to be on all devices all platforms," said Kessler. HBO Go is HBO's streaming service that allows subscribers to watch HBO content on PCs, tablets, and consoles.

hbogo2.jpg
At this time, HBO Go is not available on the Apple TV, but an app is available for the iPad and the iPhone. With today's changes, iDevices are able to stream HBO Go content to the Apple TV using AirPlay, but the two companies are planning to bring a native HBO Go app to the Apple TV.

"We will get on Apple TV as we've said all along," Kessler said.

Currently, the Apple TV only supports streaming content from subscription apps like Netflix and Hulu Plus, but Apple has been making efforts to expand its content offerings.

Related Roundup: Apple TV
Tag: HBO
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

needfx Avatar
145 months ago
Winter never came
(http://theoatmeal.com/comics/game_of_thrones)
Score: 8 Votes (Like | Disagree)
swarmster Avatar
145 months ago
That's a decent sized domino to fall as we wait for a la carte media distribution to become the norm.

Huh? All they're doing is providing their customers access to a service they already pay for, and apparently expecting those customers to wait with bated breath. You can't access HBO Go without subscribing to a traditional cable TV service and paying for the traditional HBO premium channel tier.

I have my doubts that the ancient channels and cable companies will ever loosen their grip in a way that would let someone like Apple give us a modern experience, so at this point it's probably up to Netflix and others to make them obsolete.
Score: 5 Votes (Like | Disagree)
ctdonath Avatar
145 months ago
HBO subscribers will be able to use AirPlay with the HBO Go app.

Great! Now where do I send my subscription money?
...don't say "your local cable provider", I don't want to subscribe to their smorgasbord of tripe, I want HBO - no more, no less, for my subscription money.
Score: 4 Votes (Like | Disagree)
Peace Avatar
145 months ago
Only on a mac 2011 or newer! :rolleyes:

It's an app for iDevices.
Score: 4 Votes (Like | Disagree)
calisurfboy Avatar
145 months ago
I would gladly pay to subscribe to HBO if I could pay directly to HBO and by-pass cable companies. They are bad as the phone companies with some of the BEING the phone companies. I canceled cable several years ago after I realized I was paying a monthy fee to watch commercials. Seriously. FOX FX plays the same movies every other weekend (Day after Tomorrow, Fantastic Four) where you have 6 min of movie, 3 min of commercials. Drove me nuts.

Film media need to get on the same bandwagon that the music industry has transformed into these past few years.
Score: 3 Votes (Like | Disagree)
John.B Avatar
145 months ago
Amazon Prime needs to be next. IIRC, the Netflix iOS app has the same restriction.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...