As noted by Polygon, Newell argued that games served from a PC in the home direct to a TV, rather than from a games console, are the future of the market. But if the PC industry does not move quickly enough to establish itself in the living room, Newell sees an opportunity for Apple to seize the market.
"The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform," Newell said. "I think that there's a scenario where we see sort of a dumbed down living room platform emerging — I think Apple rolls the console guys really easily. The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?"
Newell's full one-hour session
While Apple has not made any noises about a fresh entry into the games market, it did file patents for a Wii-style wireless controller back in 2008, and has been rumored to be working on a gesture-based user interface for the Apple television set which has obvious potential gaming applications.