Apple has long offered flexible loading onto its Apple Store gift cards, but has resisted offering that on its iTunes cards. It's possible the company didn't feel the need to set up the infrastructure necessary for stores to report custom load amounts on its iTunes Gift Cards. Apple also still requires set amounts to be applied to iTunes Gift Certificates purchased through the iTunes Store itself. Regardless, it should be a welcome change.
Rolling out to your favorite supermarket or retail store this holiday season are new Apple iTunes gift cards which can be bought in any denomination between $15 and $500. We’re hearing that at least one supermarket chain and one retailler are putting these on the shelves today.Previously, iTunes Gift Cards could only be purchased in increments of $15, $25, $50, or $100. Apple does sell multi-packs consisting of 4 $10 or $25 cards.
You take these cards to the cashier and choose how much to put on them. When the cashier validates the card, the amount paid is tied to the number/code.
Purchasing iTunes Gift Cards at discount stores like Sam's Club can sometimes allow customers to save money on iTunes and App Store purchases.