Media event set for September 9, launch likely ~10 days later.
Will.i.am to Launch 14 Megapixel Camera Add-on for iPhone
The first product from his new consumer electronics and app venture i.am+ is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. Speaking exclusively to The Daily Telegraph, he says: ‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’Few details are offered, but it is described as interfacing to the iPhone through the dock-connector and has its own camera and flash hardware.