Apple's 2012 Annual Report: More Employees, More Office Space, More Sales - MacRumors
Skip to Content

Apple's 2012 Annual Report: More Employees, More Office Space, More Sales

NewImageApple today filed its 2012 annual report with the U.S. Securities and Exchange Commission, and the document reveals a few interesting tidbits of information:

- Apple now has 72,800 "full-time equivalent" employees, up from 60,400 last year. The company also went from employing 2,900 "full-time equivalent" temporary employees and contractors to 3,300. 42,400 "full-time equivalent" employees are in the retail division, up from 36,000 last year.

- Apple went from 357 stores at the end of fiscal 2011 to 390 stores at the end of fiscal 2012, up 33 from the year prior. Apple earned an average of $51.5 million per store, up from $43.3 million last year. The average number of "full-time equivalent" employees per store grew from 100.8 to 108.7. Apple expects to open 30-35 new stores in 2013, with 75% of those located outside the US.

The Company’s headquarters are located in Cupertino, California. As of September 29, 2012, the Company owned or leased approximately 17.3 million square feet of building space, primarily in the U.S., and to a lesser extent, in Europe, Japan, Canada, and the Asia-Pacific regions. Of that amount approximately 10.9 million square feet was leased building space, which includes approximately 4.1 million square feet related to retail store space. Of the Company’s owned building space, approximately 2.6 million square feet that is located in Cupertino, California will be demolished to build a second corporate campus. Additionally, the Company owns a total of 1,077 acres of land in various locations.

As of September 29, 2012, the Company owned a manufacturing facility in Cork, Ireland that also housed a customer support call center and facilities in Elk Grove, California that included warehousing and distribution operations and a customer support call center. The Company also owned land in Austin, Texas where it will build office space and a customer support call center. In addition, the Company owned facilities for research and development and corporate functions in Cupertino, California, including land for the future development of the Company’s second corporate campus. The Company also owned data centers in Newark, California; Maiden, North Carolina; and Prineville, Oregon. Outside the U.S., the Company owned additional facilities for various purposes.

- As this document is designed mainly for prospective and current investors in the company, Apple also lists a number of risk factors that could affect investments in the company. These include "[Apple] could be found to have infringed on intellectual property rights", the ability to "successfully manage frequent product introductions and transitions", "the Company’s ability to obtain components in sufficient quantities", and numerous more.

- Unlike last year, when Apple said it had no plans to pay a dividend, the company now "expects to pay quarterly dividends in the future."

The document is thick with financial information, including breakdowns of all sorts related to how the company makes money, invests its money, and pays taxes, among other things.

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Apple Logo Gradient 16x9 1

Apple Isn't Done With 2026: Here's What's Still Coming

Monday November 2, 2026 7:27 am PST by
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around. Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...

Top Rated Comments

183 months ago
Apple now has 42,800 "full-time equivalent" employees, up from 60,400 last year.

Nice proof-reading.
Score: 8 Votes (Like | Disagree)
GSPice Avatar
183 months ago
I'm sorry if I came across as rude.




;)
Score: 7 Votes (Like | Disagree)
kdarling Avatar
183 months ago
$515,000 sales per full-time employee...not bad!

Too bad the sales folk don't get commission. They could be rich instead of being stuck in a job with almost no chance of promotion.

That's a lot of Jobs. The overseas manufacturing can be looked past considering how many people are putting food on the table because of Apple products.

That's not a lot of jobs, especially compared to other companies with similar revenue, who easily employ four to ten times as many. Compare Apple to the top 50 (http://www.statisticbrain.com/u-s-largest-employers/) largest employers in the US. Or the top 10 (http://247wallst.com/2011/04/24/americas-ten-largest-employers/2/).

But yes, it's better than a poke in the eye :)
Score: 6 Votes (Like | Disagree)
183 months ago
Nice proof-reading.

The thread isn't even 5 minutes old yet and this is the first post. Lol you have to love this place. So strict :D
Score: 5 Votes (Like | Disagree)
Will do good Avatar
183 months ago
Too bad the sales folk don't get commission. They could be rich instead of being stuck in a job with almost no chance of promotion.

I wouldn't want sales people up sell me every time I walk into a Apple store.
If they are un-happy at Apple they should look for abetter pay job else where. As you say, it's better than a poke in the eye :D
Score: 4 Votes (Like | Disagree)
Popeye206 Avatar
183 months ago
check the ebay part departament. Massive unibody macbook's magsafe board, and motherboard problems. Most apple sales come from software and apps. The only pieces of hardware, that are somehow OK : iphone, mac pro and imac. Apple almost left portable laptop market, since products are so flawed.

Yeah, I agree... the laptops are junk. I can only get about 5 years of daily use out of them before they have to be replaced. Sucks! :rolleyes:
Score: 4 Votes (Like | Disagree)
Latest Stories
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
34 minutes ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
2 hours ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
3 hours ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
3 hours ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
3 hours ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
3 hours ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
3 hours ago
iOS 27.3 Beta Brings Apple Intelligence to China
iOS 27.3 Beta Brings Apple Intelligence to China
3 hours ago
iPhone Duo Gets Reachability in iOS 27.3 Beta
iPhone Duo Gets Reachability in iOS 27.3 Beta
4 hours ago
Siri AI Gets More Capable in iOS 27.3
Siri AI Gets More Capable in iOS 27.3
4 hours ago
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
4 hours ago
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
4 hours ago
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
4 hours ago
Apple Releases First macOS Golden Gate 27.3 Beta
Apple Releases First macOS Golden Gate 27.3 Beta
5 hours ago
Apple Seeds First iOS 27.3 Beta
Apple Seeds First iOS 27.3 Beta
5 hours ago
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
5 hours ago
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
5 hours ago
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
6 hours ago
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
6 hours ago
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
6 hours ago
Apple Watch Automatically Identifies Songs Playing Around You
Apple Watch Automatically Identifies Songs Playing Around You
7 hours ago
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
7 hours ago
Apple Store in UK Permanently Closing Later This Month
Apple Store in UK Permanently Closing Later This Month
7 hours ago
Apple's Annual R&D Spending Jumps by More Than $11 Billion
Apple's Annual R&D Spending Jumps by More Than $11 Billion
9 hours ago
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
9 hours ago
MacBook Neo Gets Rare $30 Amazon Discount
MacBook Neo Gets Rare $30 Amazon Discount
9 hours ago
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
9 hours ago
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
9 hours ago
MKBHD Switches Back to iPhone 18 Pro After Testing iPhone Duo
MKBHD Switches Back to iPhone 18 Pro After Testing iPhone Duo
10 hours ago
Apple Explores Cheaper Way to Make New MacBook Pro's OLED Tech
Apple Explores Cheaper Way to Make New MacBook Pro's OLED Tech
11 hours ago