Apple's iTunes and Mac App Store Traffic Increases Ninefold for iOS 6 Launch Day - MacRumors
Skip to Content

Apple's iTunes and Mac App Store Traffic Increases Ninefold for iOS 6 Launch Day

by

Networking company Sandvine today took a look (via The Loop) at Apple's iTunes Store and Mac App Store traffic yesterday as compared to the previous two Wednesdays, noting that traffic spiked to nine times it usual levels with the release of iOS 6, OS X 10.8.2, and a host of other updates from Apple.

See that huge spike at 1:00PM EDT yesterday? That is when iOS 6 was officially released to the public. This massive increase in traffic was then sustained throughout most of the day, and actually escalated as people got home from work in the evening. This resulted in traffic from Apple’s servers yesterday being over 9 times their average traffic levels.

ios 6 apple web traffic
Sandvine's measurements capture data from fixed access cable and DSL networks, thus including direct downloads through iTunes and the Mac App Store as well as users who updated their iOS devices using the over-the-air update functionality on their Wi-Fi networks. iOS 6 is the first major iOS upgrade to be supported by the over-the-air update feature that debuted with iOS 5.

Top Rated Comments

184 months ago
Damn! What is Apple thinkin? Is this maps fiasco some kind of sick joke?

Please, Google, help us, ASAP!
And I think we deserve an explanation from Apple!

Apple's excuse will probably be

"You are holding it wrong"
Score: 3 Votes (Like | Disagree)
184 months ago
Despite the huge spike in traffic, I must say downloading the update to iOS and apps was a LOT smoother than prior iOS releases.
Score: 3 Votes (Like | Disagree)
184 months ago
What causes that little spike at 5am?

That could be the fact that a lot of new app updates were coming through.

The rest of it was me trying to get my TomTom app (Europe v1.11) working by deleting and reinstalling several times in different ways, as it keeps crashing on launch. Update on Sept 28th, apparently. In the meantime I have Apple Maps, but where I'm going tomorrow, apparently am meeting friends in the middle of a field.

Can anyone suggest a free nav app? For the UK?
Score: 3 Votes (Like | Disagree)
Technarchy Avatar
184 months ago
I had my iPad 3 and iPhone 4S updated within 15 minutes of iOS6 going life.

It was easy, and fast. No drama...All the app updates were fast too.

No waiting 6 months to a year or never for fruitcake butter flavor pie.
Score: 2 Votes (Like | Disagree)
Mad Mac Maniac Avatar
184 months ago
What causes that little spike at 5am?

I've been using a data tracking app for the last couple months. One thing I've been surprised by is how all through the night my iPhone is constantly using not only WiFi but also cellular data. And there are highs and lows. Here was last night (central time). I've removed the apps (mail, pulse news, and skype all ping all night long) to leave you with iOS related things.

2am
OS Services- 19kb (WiFi)
DataAccess- 17kb (cellular)
Apple push service- 1kb- (cellular)
OS services- 0.8kb (cellular)

3am
OS Services- 51kb (wifi)
DataAccess- 18kb (wifi)
DataAccess- 16kb (cellular)
OS Services- 2kb (cellular)
apple push service- 0.8kb (cellular)

4am
OS Services- 77kb (wifi)
Data Access 24kb (cellular)
OS Services- 2kb (cellular)
apple push service- 1kb (cellular)

5am
OS Services- 54kb (wifi)
dataAccess- 18kb (wifi)
DataAccess- 19kb (cellular)
OS Services- 2kb (cellular)
apple push service- 0.8kb (cellular)

6am
OS Services- 59kb (wifi)
Synched defaults- 6kb (wifi)
DataAccess- 25kb (cellular)
OS Services- 8kb (cellular)
Apple push service- 0.8kb (cellular)

Sure enough there seems to be a spike in "OS Services" at 4am (5am eastern). I'm guessing thats a time apple picked to push out more stuff. Probably because they figure most everyone will be sleeping (2am-5am across the US)
Score: 2 Votes (Like | Disagree)
184 months ago
Damn! What is Apple thinkin? Is this maps fiasco some kind of sick joke?

Please, Google, help us, ASAP!
And I think we deserve an explanation from Apple!
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Everything New Your iPhone Can Do on iOS 27

14 New Things Your iPhone Can Do in iOS 27.2

Friday October 30, 2026 12:42 pm PDT by
Apple released iOS 27.2 on October 26, bringing enhancements to Siri AI, adding Suggestions in Messages, and sneaking in a string of smaller additions across Photos, Podcasts, Games, Apple TV, and FaceTime. iOS 27.2 is available to download to your device now via Settings ➝ General ➝ Software Update. Note that some features may not be available in all regions or on all iPhone models....
Latest Stories
Apple CEO Ternus Says iPhone Duo Shortages Have No End Date in Sight
Apple CEO Ternus Says iPhone Duo Shortages Have No End Date in Sight
43 minutes ago
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
1 hour ago
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
4 hours ago
John Ternus Hosting His First Earnings Call as Apple CEO Today
John Ternus Hosting His First Earnings Call as Apple CEO Today
5 hours ago
Here's What Spotify Looks Like on Apple's HomeView
Here's What Spotify Looks Like on Apple's HomeView
6 hours ago
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
7 hours ago
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
7 hours ago
Best Early Black Friday Deals on Apple Products Available Now
Best Early Black Friday Deals on Apple Products Available Now
7 hours ago
Apple Isn't Done With 2026: Here's What's Still Coming
Apple Isn't Done With 2026: Here's What's Still Coming
7 hours ago
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
8 hours ago
Apple TV 4K Pre-Order Discount Returns at Amazon
Apple TV 4K Pre-Order Discount Returns at Amazon
8 hours ago
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
9 hours ago
Canva Brings Free All-in-One Affinity App to iPad
Canva Brings Free All-in-One Affinity App to iPad
9 hours ago
iPhone Duo: Latest Buyer Wait Times
iPhone Duo: Latest Buyer Wait Times
10 hours ago
iPhone Duo Owners Can't Change Display Zoom After Setup
iPhone Duo Owners Can't Change Display Zoom After Setup
6 hours ago
Apple HomeView Could Double as a Security Camera
Apple HomeView Could Double as a Security Camera
13 hours ago
Apple Launching Five New Products This Friday
Apple Launching Five New Products This Friday
13 hours ago
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
1 day ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
1 day ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
1 day ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
1 day ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
3 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
3 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
3 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
3 days ago