Next-generation iPhones likely to focus on internal improvements.
Apple's Entire Design Team Travels to London for Award Acceptance
Sir Jonathan Ive, the company's design guru, who usually eschews publicity, came to collect the awards, which were held at a dinner at Evolution in Battersea Park in London.
Even more unusually, Apple flew in its entire design team from San Francisco in recognition of the importance of the D&AD Awards and all 16 of them - 14 men and two women - accompanied Sir Jonathan on stage to collect the award for best design studio.
Ive and his team have long worked in extreme secrecy on Apple's campus, with Ive himself opting to remain out of the public eye as much as possible. Ive has, however, become significantly more visible in recent years as Apple's stature has grown and recognition of his team's design work has continued to accumulate, with Ive even being knighted earlier this year.