Apple Media Event All But Confirmed for September 12th, iPhone Launch Likely [Updated] - MacRumors
Skip to Content

Apple Media Event All But Confirmed for September 12th, iPhone Launch Likely [Updated]

iphone 5 ilab rear obliqueFollowing a report from iMore earlier today claiming that Apple will hold a media event to introduce the next-generation iPhone and the "iPad mini" on September 12 ahead of September 21 availability for the new iPhone, AllThingsD reports that it has confirmed an Apple media event will be taking place that week. While the report's sources have apparently not confirmed the topic of the event or the exact date, it certainly appears to corroborate iMore's claims.

Apple hasn’t yet officially announced the fall event at which it is expected to debut the next iteration of the iPhone, but it’s definitely planning one.

iMore was first to report that the company has scheduled a special event for Wednesday, September 12, and now we’ve confirmed it as well. Sources tell AllThingsD that Apple is currently planning an event for that week. And while we haven’t yet confirmed its focus, history suggests it will indeed be the new iPhone.

AllThingsD has been very accurate in the past regarding Apple rumors, and has on several occasions been the first to reveal dates for Apple media events, lending significant weight to this report's support of the September 12 date from iMore.

The report goes on to note that Apple's latest quarterly report has revealed a massive increase in component prepayments, signaling that the company is moving full speed ahead on preparing its supply chain for production on the next iPhone and perhaps other devices such as the iPad mini.

Update: The Verge has also "confirmed" the September 12 date with its own sources.

The rumor cycle this time around for the next iPhone has been a bit unusual — multiple leaks have all depicted the exact same components — but it looks like we'll be seeing what Apple has up its sleeves come Wednesday, September 12th. Our own sources have confirmed that date, and multiple websites have similar reports as well.

Update: The Loop's Jim Dalrymple also weighs in on the September 12 date:

Yep.

Update: Reuters, Bloomberg and NYTimes also confirm the date.

Related Forum: iPhone

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Everything New Your iPhone Can Do on iOS 27

14 New Things Your iPhone Can Do in iOS 27.2

Friday October 30, 2026 12:42 pm PDT by
Apple released iOS 27.2 on October 26, bringing enhancements to Siri AI, adding Suggestions in Messages, and sneaking in a string of smaller additions across Photos, Podcasts, Games, Apple TV, and FaceTime. iOS 27.2 is available to download to your device now via Settings ➝ General ➝ Software Update. Note that some features may not be available in all regions or on all iPhone models....
iPhone Duo Week Later Thumb 2

iPhone Duo Review: One Week Later

Friday October 30, 2026 11:46 am PDT by
It's been a week since the iPhone Duo was released, and MacRumors videographer Dan Barbera wanted to revisit his review since he's been able to use the Duo for a longer stretch of time. Subscribe to the MacRumors YouTube channel for more videos. You've probably seen images of iPhone Duos with a bright white line running across one side of the inner display. There is a defect affecting some...

Top Rated Comments

186 months ago
So much for 'doubling down on secrecy.'
Score: 52 Votes (Like | Disagree)
186 months ago
Ill laugh when it comes out with the weird stretched screen and all the moaners buy it anyway and say how amazing and innovative apple is.
Score: 40 Votes (Like | Disagree)
gregwyattjr Avatar
186 months ago
Worst case scenario:
iPad mini introduced, no iPhone.

Best case scenario:
New iPhone introduced.

Who gives a crap about an iPad mini.
Score: 34 Votes (Like | Disagree)
186 months ago
Score: 20 Votes (Like | Disagree)
Iconoclysm Avatar
186 months ago
Literally a .5 inch larger phone than you already have. Camera will be marginally better, 4G (nearly all androids already have this), and NFC (all androids have this). iOS 6 = looks the same as every iOS ever made with a few new features you will probably rarely use.

/pass.

But when the SGSIII has those same features it's "the best phone on the market"?
Score: 18 Votes (Like | Disagree)
186 months ago
I am sick of all this iPhone/iPad toy hype. I do need a new iMac though.:(
Score: 18 Votes (Like | Disagree)
Latest Stories
Apple HomeView Could Double as a Security Camera
Apple HomeView Could Double as a Security Camera
49 minutes ago
Apple Launching Five New Products This Friday
Apple Launching Five New Products This Friday
1 hour ago
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
17 hours ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
19 hours ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
19 hours ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
23 hours ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
2 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
2 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
2 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
2 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
3 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
3 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
3 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
3 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
3 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
3 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
3 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
3 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
3 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
3 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
3 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
3 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
3 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
3 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
3 days ago