Apple Media Event All But Confirmed for September 12th, iPhone Launch Likely [Updated] - MacRumors
Skip to Content

Apple Media Event All But Confirmed for September 12th, iPhone Launch Likely [Updated]

by

iphone 5 ilab rear obliqueFollowing a report from iMore earlier today claiming that Apple will hold a media event to introduce the next-generation iPhone and the "iPad mini" on September 12 ahead of September 21 availability for the new iPhone, AllThingsD reports that it has confirmed an Apple media event will be taking place that week. While the report's sources have apparently not confirmed the topic of the event or the exact date, it certainly appears to corroborate iMore's claims.

Apple hasn’t yet officially announced the fall event at which it is expected to debut the next iteration of the iPhone, but it’s definitely planning one.

iMore was first to report that the company has scheduled a special event for Wednesday, September 12, and now we’ve confirmed it as well. Sources tell AllThingsD that Apple is currently planning an event for that week. And while we haven’t yet confirmed its focus, history suggests it will indeed be the new iPhone.

AllThingsD has been very accurate in the past regarding Apple rumors, and has on several occasions been the first to reveal dates for Apple media events, lending significant weight to this report's support of the September 12 date from iMore.

The report goes on to note that Apple's latest quarterly report has revealed a massive increase in component prepayments, signaling that the company is moving full speed ahead on preparing its supply chain for production on the next iPhone and perhaps other devices such as the iPad mini.

Update: The Verge has also "confirmed" the September 12 date with its own sources.

The rumor cycle this time around for the next iPhone has been a bit unusual — multiple leaks have all depicted the exact same components — but it looks like we'll be seeing what Apple has up its sleeves come Wednesday, September 12th. Our own sources have confirmed that date, and multiple websites have similar reports as well.

Update: The Loop's Jim Dalrymple also weighs in on the September 12 date:

Yep.

Update: Reuters, Bloomberg and NYTimes also confirm the date.

Tag: AllThingsD
Related Forum: iPhone

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Read Full Article • 111 comments
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...
Read Full Article • 50 comments
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Read Full Article • 111 comments

Top Rated Comments

H
hirshnoc
185 months ago
So much for 'doubling down on secrecy.'
Score: 52 Votes (Like | Disagree)
A
AR999
185 months ago
Ill laugh when it comes out with the weird stretched screen and all the moaners buy it anyway and say how amazing and innovative apple is.
Score: 40 Votes (Like | Disagree)
gregwyattjr Avatar
gregwyattjr
185 months ago
Worst case scenario:
iPad mini introduced, no iPhone.

Best case scenario:
New iPhone introduced.

Who gives a crap about an iPad mini.
Score: 34 Votes (Like | Disagree)
B
brendu
185 months ago
Score: 20 Votes (Like | Disagree)
Iconoclysm Avatar
Iconoclysm
185 months ago
Literally a .5 inch larger phone than you already have. Camera will be marginally better, 4G (nearly all androids already have this), and NFC (all androids have this). iOS 6 = looks the same as every iOS ever made with a few new features you will probably rarely use.

/pass.

But when the SGSIII has those same features it's "the best phone on the market"?
Score: 18 Votes (Like | Disagree)
E
eyebex
185 months ago
I am sick of all this iPhone/iPad toy hype. I do need a new iMac though.:(
Score: 18 Votes (Like | Disagree)
Read All Comments