Public launch September 17 ahead of iPhone 6 debut.
Some U.S. Pre-Orders of New Apple TV Arriving a Day Early
The first hint of potential early delivery for Apple TV pre-orders surfaced yesterday when they began appearing in FedEx shipping notices with overnight shipping and estimated deliveries of today. But the initial shipping estimates appeared to be based only on the fact that shipping information had been received by FedEx, with the actual packages not yet showing up in the system.
But the packages themselves did start registering in FedEx's tracking system during the overnight hours and have moved quickly to their final distribution points, and a number of MacRumors readers have reported that the packages are out for delivery.
Early delivery of the Apple TV would be a welcome surprise for a number of customers waiting to stream the higher-resolution content to their televisions, and would not be unheard for Apple. While the focus is on coordinating an iPad launch for Friday with in-store launches occurring on the same day, the Apple TV is much less of a priority and thus Apple is likely unconcerned about the shipments of the new device coming in a day early. On the contrary, getting some of the Apple TV orders delivered today could be part of the plan to help ease the load on delivery companies for tomorrow's busy iPad launch.
Update: Deliveries of the new Apple TV are indeed being made today:
(Thanks, Nan Zi!)