Media event set for September 9, launch likely ~10 days later.
Netflix Now Offering 1080p Streaming on New Apple TV with Direct iTunes Store Account Billing
Starting today, you can sign-up for Netflix directly on your Apple TV and pay via your iTunes account. Plus, with the new third generation Apple TV, you’ll also be able to watch thousands of hours of great movies and television streaming on Netflix in 1080p high definition and with room-filling Dolby Digital 5.1 audio.Netflix's iOS app is also available free on the App Store for iPhone and iPad. [Direct Link]
Now, with a software update on your Apple TV, this seamless sign up and billing experience extends to the second generation Apple TV. The new sign up and payment experience on Apple TV is available wherever Netflix is, including in the U.S., Canada, Latin America, the United Kingdom and Ireland.