Pre-orders and previews underway ahead of launch.
Apple Introduces New Apple TV Set-Top Box with 1080p Video and Updated Interface
The new Apple TV maintains the same $99 price tag as its predecessor and is available for pre-order today. It launches on March 16th.
“People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.”Apple's iCloud services have also been updated to support 1080p video, allowing users to stream their content to any linked device including the new Apple TV. AllThingsD notes, however, that not all studios are participating in the iCloud video streaming, with Fox and Universal having to hold out due to agreements with HBO.