New Samsung Ad Targets iPhone's Lack of Built-in Turn-by-Turn Directions

Friday January 20, 2012 10:41 am PST by Eric Slivka

Samsung is continuing its string of Galaxy S II television ads directly targeting the iPhone with a new commercial highlighting the iPhone's lack of built-in turn-by-turn directions. The ad contrasts that with the Galaxy S II (and other Android devices), where the functionality comes standard through Google's mapping services.

The new commercial uses the familiar scenario of devoted Apple fans waiting in line for the launch of a new iPhone that looks just like the previous model, only to encounter a passerby carrying a Galaxy S II.

In the commercial, Samsung coins a new usage for the company's name, turning it into a verb to describe how the company has surpassed Apple's iPhone in features and functionality. In the words of one of the Apple fans depicted in the commercial upon learning about the Galaxy S II's turn-by-turn directions, "We just got Samsunged."

Top Rated Comments

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adamdodson

Posted: 18 weeks ago

I need to take a massive Samsung.

Rating: 39 Positives / 4 Negatives

bad03xtreme

Posted: 18 weeks ago

I wish the iPhone had better navigation services.

Rating: 26 Positives / 2 Negatives

AlexJaye

Posted: 18 weeks ago

This is one area of the iPhone Apple could improve dramatically for users.

Rating: 28 Positives / 4 Negatives

tigres

Posted: 18 weeks ago

I need to take a massive Samsung.

Who gives a Samsung :D

Rating: 25 Positives / 4 Negatives

Phil A.

Posted: 18 weeks ago

Can't argue with that - android is definitely ahead on this one. Even though I have copilot for my iPhone, it lacks the OS level integration that you get from android's built in turn by turn navigation and it's something I'd like to see addressed in future iOS releases.
Of course, this isn't really a Samsung feature, but an android one...

Rating: 14 Positives / 2 Negatives

paul4339

Posted: 18 weeks ago

nice features, but notice no one ever jumps out of the line-up?

Rating: 14 Positives / 3 Negatives

soco

Posted: 18 weeks ago

As much as I have a beef with Samsung over the copy/paste of Apple designs and ideas, and I won't even get into how hypocritical it is of Apple to sue over it, this is a great advertisement.

It's classic "We've got X, they don't." advertising and I respect it. Hit 'em where it hurts. Hopefully Apple responds with a nice 6.0 release. ;)

Rating: 14 Positives / 3 Negatives

Inakto

Posted: 18 weeks ago

Starting to resemble those political attack ads we are all too familiar with...

Rating: 13 Positives / 4 Negatives

stridemat

Posted: 18 weeks ago

It's coming to Apple, or Apple have wasted a sizeable amount of money.

http://www.pcmag.com/article2/0,2817,2395555,00.asp

Rating: 8 Positives / 1 Negatives

spazzcat

Posted: 18 weeks ago

No, you can't buy that. Will your app be integrated with contacts? Will it be integrated with Google Street View (which shows you the picture of the intersection at the next turn on your route)?

All my nav apps on iOS pull in my contacts.

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Almost every smartphone OS now comes with on board navigation and is a glaring missing feature from iOS, IMO. It is convienient for the user to have a navigation app pre loaded ( rather than having to find one ), and adds value to the phone.

I'm sure Apple will bring a navigation app at some point, and supported with SIRI.

It may bring value, but every nav app is different, and its nice to find the one that works best for me anyways.

Rating: 6 Positives / 0 Negatives

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