His company, Bad Robot Productions, typically focuses on his motion picture properties -- however, the company has now branched out into iOS apps with Action Movie FX.
The free app allows users to insert incredibly realistic special effects into videos shot within the app. Action Movie FX includes two free effects, Missile Attack! and Car Smash. Four more effects -- Chopper Down and Tornado, Air Strike and Firefight -- are available in two-packs via in-app purchase. Each set is $0.99, with more effects promised.
Business Insider's Ellis Hamburger filmed this clip inside BI's New York City headquarters, noting that the creation of the movie took "two minutes, tops."
Action Movie FX is available for free on the App Store, with two effects packs available via in-app purchase for $0.99 each. [Direct Link]