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iOS Surges Past 60% Share of Mobile Web Traffic

Net Applications has released its latest monthly data on Web traffic, revealing that Apple's iOS was able to ride the strength of the iPhone 4S launch and continued iPad momentum to surge past a 60% share of traffic. According to the data, iOS was responsible for 61.64% of the mobile Web traffic during October on a geographically weighted basis.


Net Applications Mobile/Tablet Top Operating System Share Trend (Nov '09 – Oct '11)

Apple's dominant share comes from its strong position across all three mobile device segments with the iPhone, iPad, and iPod touch. Google's Android operating is also seeing very strong growth in line with its rapidly-growing device sales, but Android's popularity has primarily been restricted to smartphones.

On the PC/Mac side, Apple is also continuing to increase its share of Web traffic, reaching 6.94% in October, a healthy increase of nearly half a percentage point over September and up nearly a percentage point and a half since April.

Top Rated Comments

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39 months ago
These type of graphs remind me of how much it sucks being colour blind.
Rating: 15 Votes
39 months ago
Do Android users not surf the web or something? I thought Android had trounced iOS in installed base?
Rating: 8 Votes
39 months ago

Do Android users not surf the web or something? I thought Android had trounced iOS in installed base?


iOS has by far the larger installed base. It has always been this way.
Rating: 8 Votes
39 months ago
But what about flash? No one is going to use iOS because it doesn't have flash!
Rating: 8 Votes
39 months ago

Do Android users not surf the web or something? I thought Android had trounced iOS in installed base?


I believe if you compare iphone to Android, Android has a larger install base. However since this is an iOS comparison, it will include the iPod Touch line and likely the iPad. So, iOS outnumbers Android by a ton. Hence, increased traffic.
Rating: 7 Votes
39 months ago

Funny, one of my websites that get's over 110.000 visitors a month shows something very different:


Windows
84.64%

Macintosh
9.05%

(not set)
2.30%

Linux
1.93%

iPhone
0.89%

Android
0.67%

iPad
0.45%

iPod
0.07%

And this is a website that is a Mac centric as can be.. hah. Oh well, just one website. Still funny to see it is so different. Makes me wonder about Mac Rumor stats.


How is that different ? That website shows 67% for iOS compared to Android's 33% and not mentionning any other mobile platforms...
Rating: 7 Votes
39 months ago

Do Android users not surf the web or something? I thought Android had trounced iOS in installed base?



They do, supposedly. Tough to get accurate market share measurements when companies only report what they shipped, not actually sold. These Web usage stats put a large doubt into Android market share numbers for me.
Rating: 7 Votes
39 months ago

Funny, one of my websites that get's over 110.000 visitors a month shows something very different:

And this is a website that is a Mac centric as can be.. hah. Oh well, just one website. Still funny to see it is so different. Makes me wonder about Mac Rumor stats.


Makes me wonder about your grasp of stats, considering your example is an n of 1, and you haven't given your data in a form that compares iOS to other mobile web traffic.
Rating: 5 Votes
39 months ago
As people have noted, there are more iOS devices, they are easier/more inviting to use, and have a better browser (more fonts, support for newer standards that Google lags on, smoother scrolling, etc.).

One factor, though, has to be battery life. Android burns through battery—especially if you’re not trained (or don’t have time/desire) to manage your CPU processes. My Android friends can’t believe I have hundreds of apps installed on my iPhone—they’re afraid to install too many because they keep ending up with phones that die rapidly! In fact, they seem afraid of their “beloved” Android phones in general—they lug a charger/cable everywhere, milk their battery carefully, and still run out before the end of the day. Half the time I can’t even reach them because they can’t receive calls.

So they’re hesitant to USE their phones when not absolutely vital. Save that battery for the important stuff! (Who could live that way?) This fear has got to reduce their browsing time.

EDIT: It occurs to me that this factor may be getting worse for Android in the short term: the most-hyped Android phones are those big thick ones using the early-adopter LTE chips! The battery burning 4G chips that Apple won’t touch until better chips come out next year... (Good thing the iPhone 4S can get 4G speed without that 4G battery drain!)
Rating: 5 Votes
39 months ago
Comscore published a report (http://www.comscore.com/Press_Events/Press_Releases/2011/6/comScore_Introduces_Device_Essentials) earlier this year that broke out tablets and smartphone web traffic. If you look at iPhone versus Android (excluding iPod Touch) then Android was still ahead in the USA and Argentina, but behind in other countries.

Here is the breakdown for the USA:

Tablets Only: iPad 97%, Android 3%

Handhelds Only: iOS 40%, Android 46%

iOS Handhelds = iPhone + iPod Touch

Handheld + Tablet: iOS 53%, Android 36%

This report was from May 2011 -- So according this, iOS is on the rise of the total at least. Up to 60% from 53%.
Rating: 5 Votes

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