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Apple Airs First iPhone 4S TV Ad Featuring Siri

Apple aired the first television advertisement for the iPhone 4S tonight. The new ad highlights Apple's virtual assistant Siri. The ad has not yet appeared on Apple's official YouTube channel, but was captured by MacRumors reader Philip.


Thanks @ozetadev for original video, Replaced with high quality version.

The ad shows many situations where people are talking to their iPhone 4S, asking it specific questions or describing scenarios. At the end, Apple shows Siri responding, and ends with "Say hello to the most amazing iPhone yet."

Top Rated Comments

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39 months ago

There is no way Steve would have ever allowed something that bad. Looks like a Microsoft commercial.

These posts are going be fun for the next few years...
Rating: 15 Votes
39 months ago

epic.


I agree. If you thought those FaceTime commercials each triggered an "I've been in that situation" emotional response...this one triggers tons of them.

This will really open people's eyes to the practical applications of what Siri can really do.

Simplicity at it's finest. Now on to try to see if these work for me too on my iPhone 4s =)
Rating: 11 Votes
39 months ago
This reminds me of being 9 and waiting for my favorite song to come on the radio so I could hurry and record it on my cassette player.
Rating: 10 Votes
39 months ago
As is usual for Apple advertisements, this shows people seemingly countless uses for Siri. I think it's a very well-done advert.
Rating: 10 Votes
39 months ago

This reminds me of being 9 and waiting for my favorite song to come on the radio so I could hurry and record it on my cassette player.


+1

rotflmao

man, i remember those days!

and then playing the tape nonstop until it wore out :)
Rating: 9 Votes
39 months ago
I just saw this on TV about 10 minutes ago watching The Office!
Rating: 8 Votes
39 months ago
I like it too, everyone that I show Siri gets excited. The first people who have on-call phones are requesting iPhone 4S instead of Blackberries are putting in their orders at my office. Some of my coworkers were also thinking of ways to "accidentally" damage their out of contract blackberries. Even the Droid guy was excited to be 2nd in company to order the 4S.
Rating: 6 Votes
39 months ago

It's good, but I miss apples old, epic, award-winning commercials. This seems very generic.


A heck of a lot better than those dumb droid commercials
Rating: 6 Votes
39 months ago

There is no way Steve would have ever allowed something that bad. Looks like a Microsoft commercial.


That commercial was probably shot before Steve passed on. I suspect that he had already seen it. Besides, this commercial is very much like the other Apple commercials showing people using the product. Contrast that with Microsoft shooting a commercial showing a person's living room transformed into a Windows PC showroom.
Rating: 6 Votes
39 months ago
"What does a weasel wook wike?"

*Siri opens Front Facing Camera App*
Rating: 5 Votes

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