Steve Jobs Leaves Apple's Pipeline with Four Years of Products
Mr. Jobs “had an exceptional eye for design, and not just an eye, but an intelligence for design,” [senior curator at New York's Museum of Modern Art Paola] Antonelli said. “We don’t talk just about the looks, but how objects communicate: The specific shape, how it feels in the hand, under the fingers, how you read it in the eye and the mind. This is what Steve cared passionately about.”
The report makes reference to comments Jobs made to Fortune back in 2000, an interview which made clear his drive to bring good design to Apple's products.
“We don’t have good language to talk about this kind of thing,” Mr. Jobs replied. “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. ... That is the furthest thing from veneer. It was at the core of the product the day we started. This is what customers pay us for — to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it.”
And while Jobs will no longer be a part of the Apple design process, it's clear that he helped chart out a course for Apple's future that will see consumers still reaping the rewards of his attention to detail years into the future. Yesterday, we noted that Jobs was reportedly actively involved in overseeing development of the next-generation iPhone even as the iPhone 4S is yet to make its way into customers' hands. And the Daily Mail reports that Jobs is claimed to have left behind four years' worth of product plans across Apple's product lines, leaving the company well-stocked as it looks toward the future.He has also been overseeing the development of the delayed iCloud project, which will allow Apple users to store their music, photos and other documents remotely and masterminding updated versions of the iPod, iPad, iPhone and MacBooks, ensuring at least four years’ worth of products are in the pipeline, according to Apple sources.
Those designs will obviously have to evolve to respond to the changing technological and competitive landscape, but it is clear that Jobs was looking toward the future up until the very end, leaving behind a legacy of focus on design and a company culture infused with the ideals to carry that legacy forward into the future.Top Rated Comments
(View all)I find that very hard to believe, considering the fast-changing nature of the tech industry.
Apple's the one that changes it.
http://www.youtube.com/watch?v=GnO7D5UaDig
How can he predict four years into the future? I mean, Steve Jobs was totally brilliant, but who knows where technology will go in that time?
That's the trick, Steve Jobs never placed a bet on technology. He placed bets on paradigms. Unless there's something too drastic, paradigm shifts are relatively slow.
Well that's why he's called a "visionary".
Oct 2011: Introduce model with faster Intel chip
Jan 2012: Introduce model with more RAM
...
Jul 2021: Introduce model with faster Intel chip
Sep 2021: Introduce model with more RAM
See? Brilliant!
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