Disney Pairs Physical Toys with iPad Apps
The cars sell for $20 as a 2-pack, with the companion apps available for free. Different toys unlock different features, offering different games if children play with Mater or Lightning McQueen, for example. The toys go on sale next month at Apple and Disney retail stores, and various other retailers.
Apple Chairman Steve Jobs, as the former CEO and owner of Pixar, is the largest stockholder in Disney and a member of the Disney board.
Disney recently released Where's My Water?, which toppled Angry Birds as the #1 paid application on the App Store. The $0.99 game, which is reminiscent of Cut the Rope, involves getting water to Swampy, an alligator who is trying to take a shower.