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iPad Set for 'Free Run' Through Holiday Tablet Shopping Season


Gartner's projections of worldwide tablet sales to end users (thousands of units)

Research firm Gartner today released updated sales estimates for the tablet market, noting that a lack of momentum from competing products will give Apple's iPad "free run" through the lucrative holiday shopping period. Looking out over the longer term, Gartner sees Apple maintaining a majority share of the tablet market through 2014 even as Microsoft's Windows 8 and Research in Motion's QNX platforms are expected to gain some traction.
“We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50 percent of the market until 2014,” Carolina Milanesi, research vice president at Gartner. “This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen. This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.”
Gartner has pared back its estimates for Android tablet sales in 2011 by 28% over last quarter's projections, identifying extremely weak adoption due to high prices, user interface issues, and limited app offerings. Only some success in low-cost Asian markets and strong expectations for Amazon's forthcoming tablet kept Gartner from slashing projected Android device sales even further.

Android is expected to see stronger growth heading into next year as Google pushes out its next-generation "Ice Cream Sandwich" release of Android and works to address fragmentation throughout the Android ecosystem. Gartner's sales projections do not, however, see Android tablets catching up to the iPad by the end of the forecast period of 2015.

Related roundup: iPad Air

Top Rated Comments

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38 months ago
Only a fool would attempt to predict 2015 tablet sales.
Rating: 11 Votes
38 months ago
Pfft, wait until the HP Slate gets here. It will completely destroy the iPad, per the Horde.



;)
Rating: 7 Votes
38 months ago

Well, let's not count Amazon out quite yet.;)


Yea actually you can. It does not matter what they put forward. It is incredibly obvious that the iPad cannot be stopped, beaten, or even matched.

Time to start getting used to that idea.
Rating: 6 Votes
38 months ago
Well, let's not count Amazon out quite yet.;)
Rating: 5 Votes
38 months ago
they just slashed their android tablet forcasts for this year by %30, and yet they feel comfortable projecting windows tablet sales in 2015 to be 34,435, no more, no less. and this is before windows tablets were even introduced to the market, actually before even microsoft has a proper idea of their eventual features, price, performace, etc (it's not clear even if and how those tablets will run office apps, which is basically the sole reason to get a microsoft tabthing)..

what a bunch of pretentious idiots.
Rating: 5 Votes
38 months ago

Well, let's not count Amazon out quite yet.;)


Amazon's tab, from what I've read, isn't going to be a head-to-head iPad competitor. It looks to be more of a tablet for those who like the tab concept but not ready, willing to spend $500+. People who have an iPad on their "wish list" are not going to be satisfied with the color Kindle. It's likely to take more sales away from the color Nook than the iPad.
Rating: 4 Votes
38 months ago
Well this was already evident. Not really news.
Rating: 4 Votes
38 months ago



... Shipments of iPads is a good estimation of iPad sales. Shipments of Android tablets is a lousy estimation of Android tablet sales. Yet the press keeps using shipments as a metric of market share, which is laughably wrong...


I agree. When Apple ships 10M units, they sell about 10M units.
Other manufacturers make & ship 1M units, and end up selling say, 20k units.

Then, what happens is the the remaining 980k units eventually get sold on liquidation.

So the when you read reports of manufactures selling 1M tablets, often 50%+ of them are at a heavy discount or loss.

.
Rating: 3 Votes
38 months ago
No way, I'm actually trading in my iPad 2 for a Galaxy Tab. Its an incredible tablet and is going to give Apple a run for its...ok, I can't say this any more with a straight face. :D

Sorry, nothing comes close to the iPad. Competition is going to have to drop prices by a good bit to lure tablet shoppers away from Apple.
Rating: 3 Votes
38 months ago
I think the tablet market is too new to forecast that far. I believe the iPad will still be on top...but while "Tablets" have been around (I had a Gateway tablet PC back in 2008 forced onto us in my undergrad), this is really a New Tablet market. One thing for sure, I'm excited to find out!
Rating: 2 Votes

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