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UK Carrier Orange to Offer Customers 'Free' iTunes Movie Rental in Ongoing Promo

Monday August 8, 2011 3:22 am PDT by Arnold Kim
UK mobile carrier Orange seems to be working with Apple to provide "free" iTunes movie rentals each Thursday in an ongoing promotion called Orange Film To Go.


• All Orange customers be they on Orange Home Broadband, pay as you go, pay monthly, mobile broadband or business get a weekly film download every Thursday at no cost*
• Customers can download a film and watch on a PC, laptop or an Apple mobile device - wherever they are

Orange Film To Go offers Orange customers a specific film to download from iTunes every Thursday. The specific movies are pre-selected by Orange and early choices include The Wrestler, The Ghost and Che: Part One. This week's selection is My Blueberry Nights.

Spencer McHugh, Brand Director at Orange UK said: “We know Orange customers love film, so adding the Orange Film To Go service to our existing portfolio of film offers is hugely exciting for us. Giving our valued customers a film download every week to enjoy at home or out and about on a mobile device is a great way to thank them for being part of Orange. We’ve got some fantastic titles lined up for the launch and even more yet to be announced, so we’re hoping to see a significant number of our customers taking up this offer.”

Coupon codes for each weekly film are retrieved by texting texting ‘FILMTOGO’ to 85060. A 35p text message cost does apply, so they are not quite free. Movies can then be redeemed (only) on Thursday and then the usual iTunes movie rental rules kick in. Customers have 30 days to start watching the movie and then 48 hours to finish watching it.
[ 23 comments ]

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Kebabselector
7 months ago
Time to dig out my 6310 on PAYG
Rating: 3 Positives / 0 Negatives
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barberio
7 months ago
Not exactly "free". You actually get charged 35p for the 'text code' to download it, and SMS is essentially a free-to-run side service for mobile phone companies. Of course, the current film "My Blueberry Nights" is on iTunes uk store at £2.49 for a rental, so that's still a significant saving of £2.14.
Rating: 2 Positives / 0 Negatives
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ikduncan
7 months ago
Just to be pedantic, I thinmk youll find that is any English Orange Store,
not the whole UK


I think right now you can throw a trash can through the window of any UK Orange store in you area and grab all the free movies you can before the cops turn up.

Rating: 1 Positives / 0 Negatives
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Reason077
7 months ago
Oh, Orange. You seem like a nice company. Whenever I go to the movies I see your quirky, funny ads featuring hollywood celebs. You keep trying to tempt me away from O2 with your competitive pricing and great offers like Orange Wednesdays, and now this deal with iTunes.

Yet, after about 2 years of carrying the iPhone on your network you still do not support Visual Voicemail - one killer feature on my iPhone that I can't live without.

Damn you Orange, WHY!? :mad:
Rating: 1 Positives / 0 Negatives
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stujmac26
7 months ago
If anyone can figure out how to do this on an iPad with an Orange contract I'll be mightily impressed. They always seem to forget about iPads - on their own website, for mobile broadband customers (I assume that includes me) it says to "Go to the Orange Broadband mobile portal. From here you can text FILMTOGO to 85060."

Errr.....what? Orange Broadband mobile portal has never ever been mentioned on Google before!!
Rating: 1 Positives / 0 Negatives
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EvanLugh
7 months ago
this sounds great, however i can't imagine it being any film... surely. this is orange after all..
Rating: 1 Positives / 0 Negatives
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FrizzleFryBen
7 months ago
Everything free has some cost associated with it. I wouldn't complain about the gas to drive to pick up a free couch. It would be cool if some American telecoms did cool things for their customers like this once in a while.
Rating: 1 Positives / 1 Negatives
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tommy060289
7 months ago
Sounds like a nice addition to orange Wednesday's. Although I'm still unlikely to go with orange as I prefer to buy my iPhone unlocked and then pick the best carrier for my needs!

Also, when I first read it it sounded like any film rental. So hopefully it won't just be rubbish n older films!
Rating: 0 Positives / 0 Negatives
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barberio
7 months ago

Time to dig out my 6310 on PAYG


Altho, I wouldn't expect them to select a film that you'd go out of your way to see.
Rating: 0 Positives / 0 Negatives
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samh004
7 months ago
You can get free movies every weekend in Australia, the URL is listed in certain papers, and can be free if you happen to see the URL in someone else’s paper. Example: http://www.theage.com.au/itunes/arthur/
Rating: 0 Positives / 0 Negatives

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